Boxfall is a software application that superimposes virtual elements (falling cubes and spheres) over real time video capture, making it possible for users to interact with these elements. The app requires a PC, a camera and a display (video-projector, LCD/LED or video-wall), to be deployed and work properly. Boxfall can be personalized by mapping images onto faces of the cube or spheres. An overlay frame may also be added. This could be handy for context or brand communication.
- Excellent for brand communication and great, unexpected fun that people remember well;
- Features trademark elements such as logos, taglines and slogans as content that users can interact with;
- Users are immersed in a world of branded fantasy;
- Very impactful for large crowds;
- Full body interaction.