Boxfall is a software application that superimposes virtual elements over real time video capture, making it possible for users to interact with these elements by triggering surprising content and graphic effects, or volleying them about. The app requires a PC, a camera and a display (video-projector, LCD/LED or video-wall), to be deployed and work properly. Boxfall can be personalized by mapping images onto faces of the cube or spheres. An overlay frame may also be added. This could be handy for context or brand communication.
- Unexpected, eye-catching experience;
- Engaging interaction for one to multiple users.
- Lowers audiences’ aversion to advertising;