An amazing Virtual World, fueled by YDreams technology and design, recently opened to the public at Istanbul’s Marmara Forumon December 15, 2011. YDreams conceived and developed an enchanted realm inhabited by friendly eccentric creatures called Marmarians for the Multi Mall Management Groupshopping center, whose aim was to offer young guests a space for creative expression while simultaneously connecting with shoppers, and enhancing customer loyalty.
Young guests to the center are invited and encouraged to let their imaginations run wild and“give life” to their own exotic creations. Two touch consoles, located at each end of the video wall, comprised of fifteen 40” monitors, invite shoppers to create and customize creatures that ultimately become a type of virtual pet. Guests use the touch screens to create their new Marmarian from scratch – they decide on the shape of the body, its texture and color as well as the color of its eyes and stripes or spots.