YDreams - Projects
Sensorium for L'Oreal Portugal's Luxury DivisionL'Oreal
Sensorium, YDreams latest project, developed in conjunction with L'Oreal Portugal's Luxury Division is a sensorial experience that is here to revolutionize the way consumers choose the fragrance which is right for them. The pioneering interactive solution lets customers interact with the gesture-based interface to answer a series of key questions developed to determine which L'Oreal fragrance is best suited to their personalities, tastes, and lifestyles. Three resulting perfumes are then displayed on the screen along with detailed information about each one.
The Sensorium is complemented by two interactive solutions. The first, runs on a PDA, and is used as a sales aid by the shop's assistants to bring up a specific perfume along with detailed product specifications. The latter consists of four large screens placed in the shop window, displaying perfume campaign images and videos alternating randomly with special effects such as ripple-effects or abstract images, that react to passersby, grabbing their attention and enabling them to interact with the onscreen content.
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