YDreams - Projects
Retail Spaces
BPI Home Loan Store
Banco BPI2008/02/04
YDreams very first concept space for a financial institution; dynamic and immersive environment where access to information is transparent and fluid.
All integrated applications involve the customer in intuitive, hands-on experiences. From an Interactive window in the storefront that detects passers-by and invites them to explore BPI related services, to a floor projection, which reacts to movement, and triggers BPI logos as a greeting to incoming customers.There is also an intelligent ticket system that lets customers enter their mobile phone number in order to receive a text alert when their turn is up.
All apps were carefully combined to maximize in-store service, boost brand recall figures and create a lasting brand experience.
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