YDreams - Projects
Urban & Public Experiences
Shanghai Subway Innovation
JC Decaux2007/01/25
YDreams and JCDecaux developed a one-month exhibition featuring a series of innovative Interactive solutions for clients such as Ford or Metersbonwe.
The entire space was conceived to establish a connection between brands, values and their key target consumers, using gesture-based installations, interactive projections and stunning visuals. This unique mix of frontline technology succeeded in attracting the public's attention, surprising and exceeding their expectations by delivering a remarkable brand experience through interactivity.
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