YDreams - Projects
Urban & Public Experiences
Vodafone Cube (Lisbon HQ)Vodafone
In 2003, Vodafone gave their Lisbon HQ a face-lift; the refurbished space was to be dominated by a striking Cube, suspended over an artificial lake. From the start the Cube was conceived to become a ground-breaking installation, which called for smart and interactive content made to entertain and captivate Vodafone visitors and employees.
YDreams and IDEO developed the Cube"s 4 x 4 m interactive display, featuring a range of applications including pioneering multiplayer games that visitors and passers-by controlled using their mobile phones. The Vodafone Cube installation also won a Gold Award at the 2004 edition of IDEA (Industrial Design Excellence Awards).
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