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Adidas Eye Ball (European Tour)
Adidas2006/06/01
Adidas, one of the main sponsors of the 2006 FIFA World Cup, held in Germany, wanted to impact football fans and connect with them in inventive ways.
YDreams developed two 6-meter interactive multimedia orbs equipped with vanguard technology and a stunning design. Fans could connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams. They could also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a "cheer the loudest" type contest.
The Adidas Eye Ball visited Berlin, Barcelona, London, Manchester, Cologne, Paris and Milan, leaving an impact on all these vibrant locations. It also contributed towards Adidas winning the 2006 Eurobest Campaign Award.
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