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Augmented Reality Event 2010
2010/05/31A group of Augmented Reality (AR) industry leaders have gotten together to organize the first ever AR Industry event on June 2 - 3, in Santa Clara, U.S.A. The event, which will focus on industry and practice will include keynote speakers like Bruce Sterling, reputed fiction writer and leading AR thinker amongst others.
In the wake of YDreams and Canesta's recent announcement to partner 'to take Augmented Reality mainstream', YDreams will be represented at the event in Santa Clara by Ivan Franco, YDreams R&D Director, who will speak about how he feels 'augmented reality will change the way we market and use products, communicate and entertain ourselves, and how together with Canesta, we look forward to making augmented reality a part of everyday life.'
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