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Industry leaders Create Advergaming Company
2008/12/03Interactive marketing leaders YDreams of Lisbon, Portugal and Brand Experience Lab of New York have formed a new global advergaming company called Audience Entertainment.
Both companies will own a stake in the New-York based firm, which is on the path toward global roll-out of innovative AudienceGames for mass audience venues such as movie theaters, stadiums, concert halls, and exhibition centers.
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