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Cinema ad involves audience in onscreen interaction
2007/08/17Huge, soap bubbles fill the silver screen and prompt movie-goers to use their hands to burst, or volley the virtual on-screen bubbles back and forth. In another commercial, the audience is instructed to make lots of noise by clapping and shouting.
Ogilvy One created these playful campaigns for Dove and AdeS (both Unilever brands) using YDreams Brazil's most recent interactive advertising solutions.
Both ads are "coming" to Rain Digital Movie Theaters in São Paulo (Kinoplex Itaim and Frei Caneca) and will be featured in all the weekend sessions from August 17th to the beginning of September.
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