Barcelona’s recently inaugurated Museu Blau (formerly known as the Natural Science Museum) uses YDreams hands-on, interactive technologies to bring greater relevance to museum-goers, by actively involving them in a story about the planet and its incredible diversity.

The Forum Building, located in Barcelona’s Diagonal Mar district, has been put to excellent use as home to the city’s new Museu Blau (Blau meaning blue in Catalan) because of the building’s indigo-blue structure, the building was designed by Swiss architects Herzog & de Meuron, who were also responsible for Museu Blau’s museography.

The museum, covering 9.000 m2, is divided into two floors with an incredible exhibition about the planet and its biological and geological diversity. Herzog & de Meuron and Museu Blau commissioned YMed, YDreams affiliate in Spain to conceive and implement interactive tools that would afford visitors an exciting way to explore the exhibition content; YDreams responded by creating 16 enhanced-reality mobile screens and two other interactive solutions for the museum.

Museu Blau is yet another successful foray into the Spanish market for YDreams; in early 2010, the Lisbon-based interactive technologies provider was responsible for conceiving and implementing all the interactive components, including robotics, at the cutting edge Ciudad Grupo Santader Visitors Center on the outskirts of Madrid. Later that year, YDreams technological creativity gave way to an impactful and exploratory experience for visitors to the BTEK Interpretation Center in Zamudio, Bilbao in northern Spain.

Since mid February, booth contractor Grup Servis has been the keeper of two YDreams’ Magic Books.

These Magic Books, originally created for client Turismo Madrid, for the FITUR ‘08 fair, are now roaming the country’s other tourism exhibitions, set at smaller versions of the successful stand built in January for Madrid’s renowned Tourism Fair.

So far, the Magic Books’ interactivity has been featured at tourism fairs in San Sebastian, Valencia and Barcelona. The system’s plug-and-play simplicity, YDreams availability and the metal-stand’s sleek design have proven to be key factors for Grup Servis.