The other day, while doing a public presentation, I came to the part where I had to explain what YDreams Life was all about. I was describing our projects division’s work as conceiving experiences by using interactivity and how these experiences can be an immensely powerful communication medium. I got to a point where I was trying to differentiate our approach from other tools and media (the web, television, others), and I ended up thinking about Disney. Read the rest of this entry »

Razorfish’s 2008 Consumer Experience Report is a really interesting read for anyone interested in emerging trends related to digital consumer experiences. It covers subjects like social media, ubiquitous computing, gaming and ambient technologies, and is available for download right here (via How to Change the World).

If you jump to page 75 on the .pdf and read the chapter dedicated to “Beyond the Browser, Designing for the Ambient Technology Revolution”, there’s a clear link to what we define as Reality Computing and YDreams Life projects’ scope. Interactive Environments are much more that a digital consumer experience. In the same way that the CD-ROM and the Web presented new paradigms in the way we perceive and explore information, these intelligent ambients will set new standards for interaction with our surroundings, may it be in a store, a museum or even our perception of urban space.