YDreams’ Visitors’ Center for Santander features in AICEP’s (Portugal’s Trade & Investment Agency) new promo video! YDreams comes in at 3:05m

SIGA (Santander Interactive Guest Assistants) designed and engineered by YDreams for the Visitors’ Center at Ciudad Grupo Santander, outside Madrid, is shortlisted for the Condé Nast Traveller Innovation & Design awards 2012 in the 8th category “Communications Technology”!

Until May 1st you can vote for the SIGA’s and your other favorites online:

http://www.cntraveller.com/magazine/innovation-and-design/

Knee-high Ferrari-Red robots are probably the last thing you’d expect to find in a serious & conservative environment like a bank. Yet there they are. Santander Group came to us about a year and a half ago asking for ‘something unexpected that people hadn’t seen before’ for their Visitors Center at ‘Ciudad Grupo Santander’, the group’s financial campus and HQ on the outskirts of Madrid.

The already awesome glass cube that is the gateway to the center and campus, has the little droids welcoming and guiding visitors to their desired destinations, but it doesn’t stop there. Digital ivory climbs the hi-res, LED paneled columns located at the entrance and further into the center a large scale model of the city that uses Augmented Reality, and a 12-meter tactile wall offers visitors an impactful and memorable way to explore the group’s history and global presence.

Enough talk, let’s meet the droids

The last quarter of 2009 has seen some pretty cool project rollouts, ranging from works in public parks to sprucing up medieval castle keeps!

Augmented Reality scenic viewer adds the virtual to the real

The first, inaugurated in early October, involved revamping Santarém’s Portas do Sol Garden by deploying cutting edge tools such as Augmented Reality-enabled Virtual Sightseeing units to explore the pretty surrounding landscape, interactive tables and displays for learning more about the city’s rich history as well as the Roman excavation site located right in the park, and to round things off, multimedia audio-guides for making sure no stone is left unturned.

The latter project kicked off in late November and takes us further north into Portugal’s Serra da Estrela region; the city of Guarda to be more precise, where alongside a medieval castle keep equipped with 21st century multimedia technologies by YDreams, we also conceived the brand new Visitors Center, including the scenographic design and interactive tools for investigating what the city has to offer, and the interesting archaeological finds on display at the center.

A new format for learning about old relics

Visitors Center - scenography and technology by YDreams