The video powered by YDreams’ technology:

Audience Entertainment (AE) ̶ co-owned by YDreams ̶ and NCM Media Networks are bringing audiences’ favorite brands to life on the big screen in select movie theaters across the U.S. this holiday season.

AE and NCM Media Networks worked together with a top travel industry brand to create a new interactive cinema audience game. The game, powered by a proprietary platform that enhances human-computer interactions and create engaging and robust applications, will be used for the first time in a national cinema ad campaign across the United States.

In the game, moviegoers are able to join a classic cartoon character in a 90-second interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience creates a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

The new AudienceGame is being presented exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washing-ton, DC.

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combi-nation of live video and animated overlays in an AudienceGame.

To view the game, CLICK HERE.

Ynvisible (YDreams’ first spinout company) in collaboration with Enfucell and IDTechEx, produced close to 1600 interactive badges to distribute to participants and attendees at the upcoming Printed Electronics USA 2011 tradeshow.

Ynvisible's Interactive Badge for the Printed Electronics Tradeshow

The badges contain three interactive graphic layers, activated by the push of a button. Each layer, designed specifically for the event, conveys IDTechEx’s marketing messages. Technologically, the interactive badges are a hybrid solution, based on a combination of printed electronics  ̶  Ynvisible’s electrochromics-based interactive graphics and Enfucell’s SoftBattery®  ̶  and traditional electronics, namely the printed circuit boards, buttons and wiring. Designers from Ynvisible and IDTechEx jointly designed the interactive badges, with the final assembly of badges carried out by Ynvisible.

“The combination of established color printing and printed interactive graphics brings new levels of interaction and communication power to everyday items. Consumers who enjoy the interactivity of on-line content and services will now increasingly start to find such features also in printed products”, said Jani-Mikael Kuusisto, Chief Business Development Officer for Ynvisible.

IDTechEx Printed Electronics USA 2011 conference and tradeshow is the biggest event in the world on the topic. This year’s tradeshow will be the largest Printed Electronics exhibition to date, with 105 exhibiting companies already confirmed. The tradeshow is on from November 30th to December 1st, 2011 at the Santa Clara Convention Centre.

Ivan Franco, the Portuguese company’s I&D Director was invited to take part in three leading international events: Emerging Communications (eComm), and Screen Media Expo, dedicated to the telecom and mobile communications, and digital signage industries respectively, and the Augmented Reality Event (are2010), the first global event for advancing the business of augmented reality

Ivan Franco will showcase some of YDreams’ most groundbreaking advances in Augmented Reality technology that will, in a very near future, enable us to manipulate 3D structures, drive virtual cars in a real-time sports event, or interact directly with contents on a movie screen. All of these amazing applications will depend on a number of technology and design capabilities, which Ivan will explore in his talks.

The first of the events, eComm, will take place at the San Francisco Airport Marriott (USA) April 19-21. Ivan’s session entitled Advancing AR – Beyond Labels is scheduled for April 21st at 10:05 a.m. Up next is the Screen Media Expo at Earls Court in London, May 5-6, where YDreams will mark its presence at the Futurology sessions, dedicated to looking into the technologies, approaches and methods that will shape the screen media and out of home markets in the next 1,000 days. Rounding things off is Ivan’s participation in are2010, the inaugural event dedicated to advancing the business of augmented reality, held at Santa Clara Convention Center (USA) June 2-3.