Posts Tagged ‘UK’

“Santander’s friendly bank bots’ profiled in WIRED magazine’s 8/2011 issue



The WIRED UK August 2011 issues profiles ‘Sigas’: Santander’s friendly bank bots”, YDreams’ avant-garde project implemented in 2010 for the Visitors’ Center at Ciudad Group Santander, a gargantuan financial complex in Madrid, Spain.

Click HERE to view the article online; this edition is also available on WIRED UK for iPad.

For a complete overview of the project, click HERE to watch the video.

YDreams presents their new visions for interactivity using Augmented Reality at industry-leading events


Ivan Franco, the Portuguese company’s I&D Director was invited to take part in three leading international events: Emerging Communications (eComm), and Screen Media Expo, dedicated to the telecom and mobile communications, and digital signage industries respectively, and the Augmented Reality Event (are2010), the first global event for advancing the business of augmented reality

Ivan Franco will showcase some of YDreams’ most groundbreaking advances in Augmented Reality technology that will, in a very near future, enable us to manipulate 3D structures, drive virtual cars in a real-time sports event, or interact directly with contents on a movie screen. All of these amazing applications will depend on a number of technology and design capabilities, which Ivan will explore in his talks.

The first of the events, eComm, will take place at the San Francisco Airport Marriott (USA) April 19-21. Ivan’s session entitled Advancing AR – Beyond Labels is scheduled for April 21st at 10:05 a.m. Up next is the Screen Media Expo at Earls Court in London, May 5-6, where YDreams will mark its presence at the Futurology sessions, dedicated to looking into the technologies, approaches and methods that will shape the screen media and out of home markets in the next 1,000 days. Rounding things off is Ivan’s participation in are2010, the inaugural event dedicated to advancing the business of augmented reality, held at Santa Clara Convention Center (USA) June 2-3.