A group of Augmented Reality (AR) industry leaders have gotten together to organize the first ever AR Industry event on June 2 – 3, in Santa Clara, U.S.A. The event, which will focus on industry and practice, will include keynote speakers like Bruce Sterling, reputed fiction writer and leading AR thinker, amongst others.

In the wake of YDreams and Canesta’s recent announcement to partner ‘to take Augmented Reality mainstream’, we couldn’t possibly miss this event, so our own Ivan Franco, YDreams R&D Director, will be on hand as an event speaker to talk about how he feels ‘augmented reality will change the way we market and use products, communicate and entertain ourselves, and how together with Canesta, we look forward to making augmented reality a part of everyday life.’

Digital Signage Expo 2009 is just around the corner. Underway from the 24th to the 26th of February at the Las Vegas Convention Center, this year’s expo is as much about the exhibition floor as it is about educational sessions focusing on interactive technology, self-service and digital signage.

Opening day, February 24th, will offer expo-goers a mobile and gesture-based digital signage summit entitled “Revolutionizing Interactive Marketing in Public Places: The Mobile and Gestural Imperative”. Experts from Avenue A/Razorfish, GestureTek and our very own António Câmara (YDreams CEO) and Marta Vieira (YDreams USA’s Director of Business Development & Operations) among others, will look at big brand successful case studies, and discuss new ways to engage audiences.

António Câmara will integrate the panel of speakers kicking off the conference with Part I of Generating Brand Power with Mobile and Gestural Digital Signage, and later on in the day Marta Vieira will expand on YDreams’ experience creating interactive solutions, design limitations encountered, and overcoming those obstacles to afford audiences ‘super-experiences’ in New Content Models for Mobile and Gestural Digital Signage.

Sounds like a great line up with plenty of promising content for interactive tech enthusiasts everywhere.