YDreams Virtual Grafiti is being used as an alternative media to activate and promote the Guaraná Antartica Street Festival (GAS), an event created for lovers of action sports, street art and music. The line up, which includes artists like Bad Religion and Pitty to name a few, will take place next September 6 th at Chácara do Jockey in São Paulo, Brazil.

The Graffiti gives event-goers the opportunity to paint, draw and interact with a digital wall, promoting a unique experience between the brand and campaign concept.

Before moving onto the street festival, the Virtual Graffiti will be on exhibition for experimentation at Morumbi Shopping Center in São Paulo till September 4th. The entire campaign was created by DM9DDB in partnership with B/Ferraz, the company responsible for organizing the event.

Monica Souza, from the YDreams São Paulo office, is the ultimate multi-tasker. Not only is she an account manager, she is also responsible for all of YDreams’ public relations and marketing in Brazil… which is only the fifth biggest country in the world… but who’s measuring?

Monica looks extremely happy in her pink surroundings *(N.B) in this picture, and with good reason. She coordinated the interactive cross media Coca-Cola campaign which was an enormous triumph and success.

YDreams Brasil continues to flourish. To add a cherry on top of Monica’s achievements, the São Paulo office will soon have their own showroom to display all of YDreams’ goodies!

* Note: Pink mobile phones, pink computer, pink nail polish and coincidentally, Madonna’s wearing pink on her Confessions on a Dance Floor album cover!