In a time of advanced and pervasive communications, brands and corporations are struggling to find and engage with their consumers. Channels have fragmented. Audiences are scattered everywhere. Still, companies are constantly looking to effectively impact people.

There is still a place where you are sure to connect with consumers, where you can use interactivity to create surprise and engage in a totally new relationship with people. No, it’s not the Web. It’s at the store, dummy.

The store is the place where you have the best shot of really going for it, connect with your audience using all their senses (or most), using a set of tools that would be unmatched in any other place. This, for example, is what we have done in Porto, together with TMN. This what how we perceive interactivity: as a means to create experiences that are really remarkable. Because they are real.

*or at the Showroom, or at your Headquarters, or at your Company’s Museum, or at… you get it now.

The Wall Street Journal looks 10 years ahead and imagines how technology will change the way we shop, learn, entertain ourselves, get news, protect our privacy and connect with friends. The long article is structured in seven sections, each written by a different WSJ staff writer:

• How we shop
• How we play games
• How we watch movies and TV
• How we make and keep friends
• How we search online
• How we get news
• How we protect our privacy

Full article:

http://online.wsj.com/article/SB120119369144313747.html?mod=hpp_us_inside_today