The other day, while doing a public presentation, I came to the part where I had to explain what YDreams Life was all about. I was describing our projects division’s work as conceiving experiences by using interactivity and how these experiences can be an immensely powerful communication medium. I got to a point where I was trying to differentiate our approach from other tools and media (the web, television, others), and I ended up thinking about Disney. Read the rest of this entry »

For obvious reasons, and a lingering hangover mood, yearly turns are usually a good time to balance and overview.

2008 was a hard year for us, but one in which we achieved fantastic progress and good results. Revenue wise it was our best year so far. We’ve also set founding stones for great initiatives that we are confident will bear fruits in 2009. Audience Entertainment, our joint-venture with BEL, is obviously one of them. Invisible Network also has an incredible potential, and sets us on the course for something truly revolutionary, especially since we’ve registered some interest in related spin-offs. Read the rest of this entry »