António Câmara will be one of the featured speakers at this year’s addition of PICNIC, underway in Amsterdam from the 23rd to the 25th of September.

António Câmara´s presentation, focusing on Augmented Cities, will explore how Augmented Reality (AR) as a platform can bring new life to cities using a ‘Powers to Ten’ approach: Augmented Reality used on a micro-scale to visualize the intricate workings of utility networks; at an intermediate scale using virtual sightseeing units, and other digital signage; and at the macro-scale with large scale interactive projections.

This however will not be YDreams first visit to PICNIC Amsterdam. The company was represented by Eduardo Dias, company co-founder, at the event for the first time back in 2007; Eduardo Dias, along with NY-based Brand Experience Lab’s (BEL) David Polinchock, gave a presentation about the future of Augmented Reality in Advertising. The meeting of ideas and strategies later led to a partnership with BEL and the creation of Audience Entertainment, a joint-venture to deliver interactive videogames for theaters, stadiums, music venues and others around the globe. The company’s work in AR presented at PICNIC ‘07 also caught the attention of the Economist giving way to an article in their Technology Quarterly December 2007 edition.

PICNIC is a unique, three-day festival and inspiring conference complimented by a set of networking events and hands-on technology experiences for top creatives and innovation professionals in business, technology, new media, entertainment, science and the arts.
The event draws a wide audience, from heads of business, government leaders, marketers, artists, designers, producers, investors, scientists and innovators.

For more info: http://www.picnicnetwork.org/page/20753/en