No need to wait for those sliding doors to part to be greeted by family, friends or the friendly driver holding up the huge sign with your name on it.
Barclays has done the next best thing. Along with YDreams, they’ve crafted an interactive walkway that welcomes passengers to Lisbon in 12 different languages. The 32-meter long walkway extends throughout most of the baggage claim section of Lisbon international airport and reveals the welcome note in a multitude of tongues as people stroll over the animated pathway.
Few things are more characteristically Portuguese than the famed Calçada Portuguesa or Portuguese pavement. A joy to behold, there is nothing more picturesque than a stroll along our highly recognizable sidewalks, so long as you aren’t wearing stilettos.
With this in mind, YDreams and OMG Digital made sure the very first thing visitors set foot upon when entering Portugal, was exactly that – a virtual Calçada Portuguesa - created for Nissan, and aimed at promoting the brand’s recent launch of the Nissan Qashqai.
The 34-meter walkway extends along most of Lisbon’s baggage claim area and surprises visitors by unraveling some very cool images of the Nissan Qashqai as they stroll over the virtual pavement, without the embarrassing risk of anyone getting their heels caught in the cracks of the pavement!
The Sea Monsters Interactive Exhibition for Lisbon’s Oceanarium movie has also been made available recently:
Watch out also for Filipe Freitas (a Portuguese Computer Science student at University of Aveiro), who wrote a detailed description of Microsoft’s TechDays event, complete with some videos of the installations we had at the show, like this one:
