According to Robert Rice “Augmented Reality is going to be bigger than the web, and it is going to affect nearly every industry and aspect of life”.

Karina Israel is going to explain why in a course she is giving on Augmented Reality at ESPM - Escola Superior de Propaganda e Marketing’s (Superior Institute for Marketing & Advertising) São Paulo Campus in February 2011. Enjoy!

For more details go to: http://www.espm.br/inovacao/curso.asp?cursoID=44

Karina Israel and Daniel Prado, YDreams Brasil’s Executive Director and CTO, respectively, are part of the line up for the 7th edition of this year’s iMasters InterCon Debate under way November 19th and 20th at São Paulo’s WTC Hotel. Promoted by iMasterPRO, the event is the largest IT and Internet Forum Debate in Latin America.

Keeping in line with this year’s slogan, “After the end of the web, reality lies elsewhere!” (depois do fim da web, a realidade é outra!), the 2010 event will revolve around themes like Massive Applications, Social Interfaces, Local, Data Visualization, Cloud Computing and Game Development.

Karina and Daniel will be basing their presentation on YDreams’ experience in Interactive Design and Ambient Intelligence. For a closer look at the program lined up go to: http://intercon.imasters.com.br/2010/programacao/.

Karina Israel, Ydreams Brasil’s Executive Director’s live presentation on Augmented Reality (AR) at TEDxSudeste in Rio de Janeiro this past May has opened up many doors in Brazil and the requests for presentations on the exciting field of AR abound.

Today, Karina will be giving a talk on AR for an audience of 200 at Jornal Golobo, and tomorrow, the 17th of July, she will be a guest speaker at Interact 2010, an international conference on Digital Creativity. Both events will take place in Rio de Janeiro and the theme will focus on how to apply Augmented Reality creatively.

Karina Israel, YDreams Brasil’s Executive Director will be co-chairing a seminar on the 16th of April at Rio de Janeiro’s ‘Casa do Saber’ (House of Knowledge in Portuguese) alongside Suzana Apelbaum, partner and VP for Creation at REDE agency, a multidisciplinary communications agency that is a part of the ABC Marketing Communication Group.

The course put together and administered by Suzana Apelbaum, is comprised of four sessions, set to take place on the 29th March, 5, 12 and 16th of April at 8 p.m. The sessions will revolve around and analyze new consumer profiles, the changes that have resulted from new agency and media formats as well as the new creative and production processes, the explosion of social networks, the emergence of ‘products that sell products’, brand experience and brand content, amongst others.

Karina was invited by Suzana to round off the seminars by sharing her experience at YDreams, a global company known for combing creativity, design and technology to create innovative communication formats. Karina will be showcasing the company’s more emblematic cases that feature some of the latest trends and novelties in interactive installations resulting in innovative experiences that are revolutionizing the way people today interact with brands.

‘Casa do Saber’ is a well- referenced center for debate, reflection and knowledge, located in both Rio de Janeiro and São Paulo. The extra-curricular environment also offers courses and workshops in areas like social sciences, literature, history, plastic arts and music.

Karina Israel, YDreams Executive Projects Director will be giving a lecture today at ESPM-RJ (one of Latin America´s most prestigious learning institutes for Communication, Design and Administration) in Rio de Janeiro, Brazil.

Keeping in line with the event theme, Entertainment and Multisensory Communication, and how companies and brands use entertainment and multisensory language to attract audiences’ attention and make their communication more effective and engaging, Karina will present some of YDreams’ most emblematic cases using technologies such as Augmented Reality and gesture interaction.

The event, organized by ESPM-RJ through its R&D lab in Media, Entertainment, Design and Artistic Interventions and Globo University, is part of the Entertainment and Contemporary Culture Consortium’s 6th edition debate cycle.

We’re sure the turn out will be great. Good luck to you Karina.

More info at www.espm.br/cecc