A group of Augmented Reality (AR) industry leaders have gotten together to organize the first ever AR Industry event on June 2 – 3, in Santa Clara, U.S.A. The event, which will focus on industry and practice, will include keynote speakers like Bruce Sterling, reputed fiction writer and leading AR thinker, amongst others.
In the wake of YDreams and Canesta’s recent announcement to partner ‘to take Augmented Reality mainstream’, we couldn’t possibly miss this event, so our own Ivan Franco, YDreams R&D Director, will be on hand as an event speaker to talk about how he feels ‘augmented reality will change the way we market and use products, communicate and entertain ourselves, and how together with Canesta, we look forward to making augmented reality a part of everyday life.’
Ivan Franco, the Portuguese company’s I&D Director was invited to take part in three leading international events: Emerging Communications (eComm), and Screen Media Expo, dedicated to the telecom and mobile communications, and digital signage industries respectively, and the Augmented Reality Event (are2010), the first global event for advancing the business of augmented reality
Ivan Franco will showcase some of YDreams’ most groundbreaking advances in Augmented Reality technology that will, in a very near future, enable us to manipulate 3D structures, drive virtual cars in a real-time sports event, or interact directly with contents on a movie screen. All of these amazing applications will depend on a number of technology and design capabilities, which Ivan will explore in his talks.
The first of the events, eComm, will take place at the San Francisco Airport Marriott (USA) April 19-21. Ivan’s session entitled Advancing AR – Beyond Labels is scheduled for April 21st at 10:05 a.m. Up next is the Screen Media Expo at Earls Court in London, May 5-6, where YDreams will mark its presence at the Futurology sessions, dedicated to looking into the technologies, approaches and methods that will shape the screen media and out of home markets in the next 1,000 days. Rounding things off is Ivan’s participation in are2010, the inaugural event dedicated to advancing the business of augmented reality, held at Santa Clara Convention Center (USA) June 2-3.
My last week was spent at the South by Southwest Festival (SXSW) in Austin Texas. It’s a full week of events with three main subjects: interactive, film and music. It’s really a magnificent event that completely overtakes Austin, with people from all around the world presenting their work both as panelists or performing artists. I came to present my own panel on “New Interfaces for Performance” at the Austin Convention Center. Soon I realized that with simultaneous panels happening in around 20 different rooms, there’s so much going on that you just wish you could be in more than one place at a time.
Interactive is mainly dedicated to tendencies revolving around new technologies. There was a big focus on web 2.0 and social networking. It’s not a subject that particularly interests me so I looked for good alternatives. Read the rest of this entry »
Flapi, our in-house Augmented Reality mascot, is in the spotlight again. After a high-profile stint at Engadget, this time Flapi stars in an Exame Informática (a Portuguese leading IT magazine) article and video.
You can find the video below, where Ivan Franco, our R&D Director, talks about YDreams’ work with Augmented Reality, and showcases Flapi and the Interactive Bubbles (in portuguese):
