Thursday, August 30, 2012
At first glance you’d half expect the Jetsons’ to jump out from behind a hi-res plasma and welcome you to the future! But no, the future is now and you’ve just stepped into Bradesco Next, the ultimate bank of the future, located at JK Iguatemi shopping center in São Paulo Brazil.
Conceived and designed by YDreams, the concept for the bank was entirely based on interactivity and technology, and how these elements would facilitate daily client-bank relations and optimize time. In tune with Bradesco’s needs, YDreams’ goal was to create an environment where technology would adapt to the needs of clients instead of the other way around. This led to the creation of Bradesco Next, the first project of its kind in the world, which promises to surpass everyone’s expectations due to its advanced technology, elegant design and truly innovative concept reaffirming the financial institution’s vocation as one of Brazil’s most innovative and visionary banks.
The Jetsons’ pet canine Astro may not be on hand, but the amicable Link 237, a charismatic robot that freely roams Bradesco Next, is. Link 237 greets clients with a smile and invites them to explore the space. Once inside, multi-app walls boast maximum display resolution and impressive 4x full HD screens accommodate a wide range of client needs and requests.
Since the concept that guides Next is centered on simplicity and clarity, planning the future is possible and easy. Based on each client’s profile the Life Cycle service displays each person’s personal interests, financial situation and consumption patterns. The application may predict for example, the ideal time to purchase a home, or set up a personal pension plan. This information may then be forwarded to the client’s email or discussed in further detail with a bank officer.
Another milestone in innovation includes the bank’s new ATM machines, which will impress clients with features that range from their unique positioning, user-interface, tactile interaction and contactless devices. Transaction receipts are sent by email, and with the large numbers of international visitors expected for the major upcoming sporting events in Brazil, all transactions will be displayed in Portuguese, English or Spanish.
Other services of note include the One to One Customer Service Room, where the partition glass automatically frosts over to ensure maximum privacy as the client confers with a digital consultant. In addition to the digital consultant, the client also has access to pertinent financial information, and may request a videoconference with an investment specialist in real-time.
Also guaranteed to ‘wow’ clients is the Biometrics Corner. Biometrics were actually adapted by Bradesco back in 2006, and have since accrued ten million registered users. The app developed for Bradesco Next features an attractive tactile interface that allows clients to access information quickly and easily.
In the end however, if the visitor feels like they’ve had a bit of a high-tech overload, they are welcome to sit back and relax by the Mesa Lounge, a touchscreen display-come table where clients can order a bottle of mineral water, read the latest magazines or find out about the latest cultural events in town.