At first glance you’d half expect the Jetsons’ to jump out from behind a hi-res plasma and welcome you to the future! But no, the future is now and you’ve just stepped into Bradesco Next, the ultimate bank of the future, located at JK Iguatemi shopping center in São Paulo Brazil.

Multi-app walls and Bradesco services for mobile devices

Conceived and designed by YDreams, the concept for the bank was entirely based on interactivity and technology, and how these elements would facilitate daily client-bank relations and optimize time. In tune with Bradesco’s needs, YDreams’ goal was to create an environment where technology would adapt to the needs of clients instead of the other way around. This led to the creation of Bradesco Next, the first project of its kind in the world, which promises to surpass everyone’s expectations due to its advanced technology, elegant design and truly innovative concept reaffirming the financial institution’s vocation as one of Brazil’s most innovative and visionary banks.

The Jetsons’ pet canine Astro may not be on hand, but the amicable Link 237, a charismatic robot that freely roams Bradesco Next, is. Link 237 greets clients with a smile and invites them to explore the space. Once inside, multi-app walls boast maximum display resolution and impressive 4x full HD screens accommodate a wide range of client needs and requests.

Link-237

Since the concept that guides Next is centered on simplicity and clarity, planning the future is possible and easy. Based on each client’s profile the Life Cycle service displays each person’s personal interests, financial situation and consumption patterns. The application may predict for example, the ideal time to purchase a home, or set up a personal pension plan. This information may then be forwarded to the client’s email or discussed in further detail with a bank officer.

Another milestone in innovation includes the bank’s new ATM machines, which will impress clients with features that range from their unique positioning, user-interface, tactile interaction and contactless devices. Transaction receipts are sent by email, and with the large numbers of international visitors expected for the major upcoming sporting events in Brazil, all transactions will be displayed in Portuguese, English or Spanish.

Multi-app walls, Link and ATMs

Other services of note include the One to One Customer Service Room, where the partition glass automatically frosts over to ensure maximum privacy as the client confers with a digital consultant. In addition to the digital consultant, the client also has access to pertinent financial information, and may request a videoconference with an investment specialist in real-time.

Also guaranteed to ‘wow’ clients is the Biometrics Corner. Biometrics were actually adapted by Bradesco back in 2006, and have since accrued ten million registered users. The app developed for Bradesco Next features an attractive tactile interface that allows clients to access information quickly and easily.

The Biometrics Corner

In the end however, if the visitor feels like they’ve had a bit of a high-tech overload, they are welcome to sit back and relax by the Mesa Lounge, a touchscreen display-come table where clients can order a bottle of mineral water, read the latest magazines or find out about the latest cultural events in town.

‘Mesa Lounge’ with cardless ATMs in the background

Below, a glimpse at YDreams’ interactive apps for the Senna Emotion exhibition, which opened to the public yesterday in São Paulo, Brazil. (in Portuguese).

Our brood across the Atlantic have been pretty busy spreading YDreams’ interactive breed of technology & design across Brazil. The latest project involves an events booth for Bradesco Seguros (the Brazilian bank’s insurance component) at Conec, an Insurance Brokers Congress that recently took place in the bustling city of São Paulo.

Bradesco wanted to turn out the most innovative and fun booth at the event. Seems like they did just that thanks to a mix of YDreams solutions that involved Augmented Reality and gesture-based games and activities.

Take a peek at the video below:

AMA booth at Portugal Tecnolóico 2010

AMA, Portugal’s Agency for Administrative Modernization, commissioned YDreams to develop intuitive, interactive solutions that would allow visitors to their booth at Portugal Tecnológico 2010, an event dedicated to showcasing the latest trends and breakthroughs in technology and innovation on a national level, to explore the public institute’s Simplification Projects and latest services for citizens.

Interactive touch table

Visitors to the AMA booth can browse digital touch displays to learn more about the new Portuguese national identity card (first launched in mid 2006) as well as the latest administrative operations, among others, which can now be performed online. Another YDreams app on hand is an interactive touch table for exploring the extensive network of citizen shops and single point of contact counters administered by AMA throughout Portugal, and locate any specific one, anywhere in the country.

Tactile digital info display

The event, which kicked off on the 22nd September will run till the 26th September at FIL (Lisbon’s International Fairgrounds) in Parque das Nações.

The videos below are two good examples of YDreams’ versatility and scope in producing projects for sectors as diverse as environmental education and awareness and retail.

The first, inaugurated in Julho 2009, is the Castelo Branco Environmental Interpretation Center, a space that offers visitors new and exciting ways to explore the nearby International Tagus River Park (Parque Internacional do Rio Tejo):

The second clip depicts the work we did to infuse some interactivity into the shopping experience at Salsa, a retail store at Colombo Shopping Center in Lisbon:

If you happen to be in Portugal, take some time to experience both!

A brand new 3,300 m2 bookstore, Byblos, opens later today, in Lisbon’s Amoreiras Square. Besides 150.000 books, Byblos offers customers five didactic and recreational based interactive solutions conceived by YDreams.

A yStores Shop Window won’t let you miss the store when walking by on the street. Accessible from the street, this interactive touch sensitive interface enables customers to access Byblos-related content anytime of day or night. Inside Byblos, you’ll find an yMagic Book by the auditorium with the scheduled activities.

A specific area designed for kids includes the yLight – a magic lantern whose light source is used to drop the pieces of a thematic virtual puzzle into place; the yWalk – an interactive walkway representing a virtual garden; and a virtual board game – aTrivial Pursuit’ style board game based on kids’ literature.

Congratulations to all YDreamers involved in this successful project!

For more info on this project go to www.ydreams.com.