Our brood across the Atlantic have been pretty busy spreading YDreams’ interactive breed of technology & design across Brazil. The latest project involves an events booth for Bradesco Seguros (the Brazilian bank’s insurance component) at Conec, an Insurance Brokers Congress that recently took place in the bustling city of São Paulo.
Bradesco wanted to turn out the most innovative and fun booth at the event. Seems like they did just that thanks to a mix of YDreams solutions that involved Augmented Reality and gesture-based games and activities.
AMA, Portugal’s Agency for Administrative Modernization, commissioned YDreams to develop intuitive, interactive solutions that would allow visitors to their booth at Portugal Tecnológico 2010, an event dedicated to showcasing the latest trends and breakthroughs in technology and innovation on a national level, to explore the public institute’s Simplification Projects and latest services for citizens.
Interactive touch table
Visitors to the AMA booth can browse digital touch displays to learn more about the new Portuguese national identity card (first launched in mid 2006) as well as the latest administrative operations, among others, which can now be performed online. Another YDreams app on hand is an interactive touch table for exploring the extensive network of citizen shops and single point of contact counters administered by AMA throughout Portugal, and locate any specific one, anywhere in the country.
The videos below are two good examples of YDreams’ versatility and scope in producing projects for sectors as diverse as environmental education and awareness and retail.
The first, inaugurated in Julho 2009, is the Castelo Branco Environmental Interpretation Center, a space that offers visitors new and exciting ways to explore the nearby International Tagus River Park (Parque Internacional do Rio Tejo):
The second clip depicts the work we did to infuse some interactivity into the shopping experience at Salsa, a retail store at Colombo Shopping Center in Lisbon:
If you happen to be in Portugal, take some time to experience both!
A brand new 3,300 m2 bookstore, Byblos, opens later today, in Lisbon’s Amoreiras Square. Besides 150.000 books, Byblos offers customers five didactic and recreational based interactive solutions conceived by YDreams.
A yStores Shop Window won’t let you miss the store when walking by on the street. Accessible from the street, this interactive touch sensitive interface enables customers to access Byblos-related content anytime of day or night. Inside Byblos, you’ll find an yMagic Book by the auditorium with the scheduled activities.
A specific area designed for kids includes the yLight - a magic lantern whose light source is used to drop the pieces of a thematic virtual puzzle into place; the yWalk – an interactive walkway representing a virtual garden; and a virtual board game - aTrivial Pursuit’ style board game based on kids’ literature.
Congratulations to all YDreamers involved in this successful project!
