Our brood across the Atlantic have been pretty busy spreading YDreams’ interactive breed of technology & design across Brazil. The latest project involves an events booth for Bradesco Seguros (the Brazilian bank’s insurance component) at Conec, an Insurance Brokers Congress that recently took place in the bustling city of São Paulo.
Bradesco wanted to turn out the most innovative and fun booth at the event. Seems like they did just that thanks to a mix of YDreams solutions that involved Augmented Reality and gesture-based games and activities.
Karina Israel, YDreams Brasil’s Executive Director will be co-chairing a seminar on the 16th of April at Rio de Janeiro’s ‘Casa do Saber’ (House of Knowledge in Portuguese) alongside Suzana Apelbaum, partner and VP for Creation at REDE agency, a multidisciplinary communications agency that is a part of the ABC Marketing Communication Group.
The course put together and administered by Suzana Apelbaum, is comprised of four sessions, set to take place on the 29th March, 5, 12 and 16th of April at 8 p.m. The sessions will revolve around and analyze new consumer profiles, the changes that have resulted from new agency and media formats as well as the new creative and production processes, the explosion of social networks, the emergence of ‘products that sell products’, brand experience and brand content, amongst others.
Karina was invited by Suzana to round off the seminars by sharing her experience at YDreams, a global company known for combing creativity, design and technology to create innovative communication formats. Karina will be showcasing the company’s more emblematic cases that feature some of the latest trends and novelties in interactive installations resulting in innovative experiences that are revolutionizing the way people today interact with brands.
‘Casa do Saber’ is a well- referenced center for debate, reflection and knowledge, located in both Rio de Janeiro and São Paulo. The extra-curricular environment also offers courses and workshops in areas like social sciences, literature, history, plastic arts and music.
The 2008 record breaking 28th edition of the FITUR, one of the world’s biggest tourism fairs, took place in Madrid between the 30th of January and 3rd of February. The 170 country strong fair boasts some impressive numbers, with its 879 stands sheltering over 13.000 different exhibitors across 150.000 m2 of exhibition area. Some 9.000 accredited news reporters from 60 different countries and a total of 250.000 participants (150.000 professionals) crowded 12 huge pavilions for 5 days.
YDreams Med was on hand as the interactive installations provider for the Consorcio de Turismo de Madrid stand, the tourism agency for Spain’s capital region.
8 different Magic Books were set up on 42” plasmas while a 4 m wide plasma-wall hosted yLabs’ newest installation - yFaces (yes, the ‘cartoon thing’ used for the first time at Microsoft Innovation Day in Brussels). The application had speech and thought balloons with phrases promoting the region, popping up over people’s heads.
The stand was a huge success, with all the main institutional players being encouraged to explore the yFaces plasma-wall by the stand’s reps. This installation really proved to be their golden baby. Later on in the day more good news with the Consorico de Turismo de Madrid stand taking first prize for FITUR’s “most innovative and functional” space at the venue, and Portugal’s stand the prize for best stand in the countries category.
Check out this short clip (1:39) courtesy of Internet TV station Libertad Digital about the Madrid stand, where YDreams’ magic is featured in the main spotlight.
