Found this a couple of weeks ago, a sensible set of guidelines to deal with negative, or positive, references in blogs and such, from the very own United States Air Force. They break it down into Discovery, Evaluate and Respond, and even address the problematic of ‘Trolls’ and ‘Ragers’. Advice such as this has been circulating for a while, but it’s interesting to see how different organizations are incorporating social media PR strategies.

Take a look at the Air Force Web Posting Response Assessment (Wikipedia link).

Col. ‘Chappy’ Sinclair tells an unconvinced Doug how an AIM-9 Sidewinder may be the best way to deal with anonymous comments.