Looks like companies are catching onto the idea that people really enjoy interacting with on-screen content and information through simple hand gestures or natural body movements, minus the hassle of mice, keyboards or complicated controllers.  It’s all the rage, and many companies are creating products that mimic the experience as recently witnessed at the Consumer Electronics Show in Las Vegas.

We’ve been creating natural interfaces for computing and entertainment experiences that work with gesture-based controls for some time now, only we call it Reality Computing – user interfaces that are natural, intuitive and instinctive. We pretty much made it our guiding principal.

We won’t say we set the trend, but we definitely realized things were headed this way early on in the game.

Video: Reality Computing in action, VIVO Campaign at Cirque du Soleil in Brazil