Excuse the pun but we pulled this rabbit out of the hat to remind everyone how much of an impact our first interactive floor projection had on the company, our partners and more importantly our clients.

Virtual Garden developed back in 2003, starred a virtual agent in the form of a cuddly bunny rabbit (who challenged audiences to a game of catch) and colourful flowers that mysteriously blossomed beneath your feet. Ultimately the app was more than an interactive floor projection; it was our foray into the world of conceptual environments.

The app, an excellent ice-breaker for most any setting was immensely popular with kids of all ages, immersing audiences in a wonderland all their own, and more importantly helping us realize the potential that lay in applying creativity, technology and design to countless venues. In sum, Virtual Garden was part of what led us to where we are now: a company dedicated to crafting interactive conceptual environments and experiences for audiences the world over.

Meet the rabbit!

Few things are more characteristically Portuguese than the famed Calçada Portuguesa or Portuguese pavement. A joy to behold, there is nothing more picturesque than a stroll along our highly recognizable sidewalks, so long as you aren’t wearing stilettos.

With this in mind, YDreams and OMG Digital made sure the very first thing visitors set foot upon when entering Portugal, was exactly that – a virtual Calçada Portuguesa - created for Nissan, and aimed at promoting the brand’s recent launch of the Nissan Qashqai.

The 34-meter walkway extends along most of Lisbon’s baggage claim area and surprises visitors by unraveling some very cool images of the Nissan Qashqai as they stroll over the virtual pavement, without the embarrassing risk of anyone getting their heels caught in the cracks of the pavement!