YDreams Virtual Grafiti is being used as an alternative media to activate and promote the Guaraná Antartica Street Festival (GAS), an event created for lovers of action sports, street art and music. The line up, which includes artists like Bad Religion and Pitty to name a few, will take place next September 6 th at Chácara do Jockey in São Paulo, Brazil.

The Graffiti gives event-goers the opportunity to paint, draw and interact with a digital wall, promoting a unique experience between the brand and campaign concept.

Before moving onto the street festival, the Virtual Graffiti will be on exhibition for experimentation at Morumbi Shopping Center in São Paulo till September 4th. The entire campaign was created by DM9DDB in partnership with B/Ferraz, the company responsible for organizing the event.