YDreams and Ovibeja together in the same sentence could be unlikely but the truth is: if you visit this year’s edition of the Ovibeja fair you will find YDreams technology in Mértola’s municipality exhibition area. This fair is known for being the biggest ‘agriculture do’ in Portugal, combining best of breed tradition and innovation. Mértola municipality hosts the best of innovation presenting its historical, cultural and natural heritage with YDreams technology.

Mértola Landscape Projection

You can discover several interesting locations in Mértola’s landscape projection by pointing a flashlight that pops up information as you find heritage spots such as “Oficina de Tecelagem” (Weaving Workshop), “Castelo” (Castle) and “Torre do Relógio” (the Clock Tower). Another interactive solution showcased in Mértola’s exhibition area is a sand-like walkway. As you walk over the sand, it fades and reveals incredible Arabic tile work that once covered the floor of Mértola’s Castle.

Sand-like Walkway

This innovative way of presenting historical, cultural and natural heritage is a preview of what will be a re-qualification project for “Casa Romana” (the Roman House) and “Núcleo do Ferreiro” (the Ferreira Nucleus), two important museums in the region, to be developed together by YDreams and the Mértola municipality until the end of 2008.Ovibeja’s 25^th edition started last April 26^th and runs till May 4^th. For more information please go to: www.ovibeja.com. And for more news about Mértola municipality check their website.

Trying to keep up with the geeky spirit, I’m posting directly from SXSW!!! Everyone is sporting an iPhone, a Mac computer and a t-shirt with some clever coding/tech innuendo…

The lines for getting the conference’s pass, which is no longer mailed to participants, ran close to 2 hours. I was happy to get my pass from the speakers’ booth in 2,5 mins (now that is what I call a benefit!.:)

2 sessions today:

How to rawk SXSW 2008 – The basics of the festival: how to deal with alcohol during parties, how to pick your panels, how to go with the flow of the whole thing, how to meet people and where the cool stuff is at in Austin. Panelists: Min Jung Kim (minjungkim.com), Ian Lloyd (accessify.com), Matt Mullenweg (Founding Dev, Automattic/WordPress), Jason Toney (Disney Online), Rannie Turingan (photojunkie.ca), Tim Ferriss. These guys drank a bottle of Jack Daniels during the 1,5 hour session (apparently a tradition at this specific session) . The session ended with one of the panelists dancing on the speakers’ table while the Accordion Guy (seriously) played Britney’s “Baby one more time”…

Battledecks II –Powerpoint meets Karaoke in a battle of wits – some of SXSW’s favourite speakers got on stage to deliver 5 minute presentations using crazy slides they’d never seen before. 3 judges gave them marks based on criteria such as use of jargon, gesturing and credibility. Very entertaining and educational!

Several opening parties tonight. Tomorrow we have the real deal. View the schedule here and let me know if there’s something you’d like me to check out for you (one of the correct answers is “please tell me all about that really interesting panel on Location-Based Entertainment!”)

Most of us have heard of South by Southwest but think of it exclusively as a music festival. SXSW is that and much more. It is a 2 week long event that takes Austin over and it’s starting on Friday!

The Wikipedia description:

“South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. Originating as the Austin Battle of the Bands, SXSW officially began in 1987 and is centered around the downtown Austin Convention Center. Each of the three parts run relatively independently, with different start and end dates. SXSW is one of the largest music festivals in the United States, with more than 1,400 performers playing dozens of venues around Austin over four days in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show. SXSW is the highest money-making public event for the Austin economy, bringing in more revenue than the Austin City Limits Music Festival or the Texas Longhorn home games.”

Music is cool, and we all love Film but this year Interactive is the place to be at – especially because YDreams will have a special say in how it turns out. I’ll be a speaker at one of the panels on Saturday, “Location-based Entertainment, Animating Overlooked Spaces” (learn more about it here).

I expect to take advantage of my Gold Pass as much as possible over the next week and will try to report back frequently.

Wish me luck!