A great example of augmented reality for young kids. It’s an augmented book, developed by YDreams’ R&D group, where kids can take control of the story. The app is totally powered by YVision:

Click over image to activate!

Digital Signage Expo 2009 is just around the corner. Underway from the 24th to the 26th of February at the Las Vegas Convention Center, this year’s expo is as much about the exhibition floor as it is about educational sessions focusing on interactive technology, self-service and digital signage.

Opening day, February 24th, will offer expo-goers a mobile and gesture-based digital signage summit entitled “Revolutionizing Interactive Marketing in Public Places: The Mobile and Gestural Imperative”. Experts from Avenue A/Razorfish, GestureTek and our very own António Câmara (YDreams CEO) and Marta Vieira (YDreams USA’s Director of Business Development & Operations) among others, will look at big brand successful case studies, and discuss new ways to engage audiences.

António Câmara will integrate the panel of speakers kicking off the conference with Part I of Generating Brand Power with Mobile and Gestural Digital Signage, and later on in the day Marta Vieira will expand on YDreams’ experience creating interactive solutions, design limitations encountered, and overcoming those obstacles to afford audiences ‘super-experiences’ in New Content Models for Mobile and Gestural Digital Signage.

Sounds like a great line up with plenty of promising content for interactive tech enthusiasts everywhere.

Digital Signage Today recently came out with an online article about The Top 10 digital signage trends for 2009. While some of the predicted trends aren’t completely unexpected they are promising and encouraging.

As a company specialized in interactive gesture-based technologies and innovation for indoor and outdoor surroundings, we couldn’t agree more, and are particularly fond of Trend #6, which stresses the advantages of bringing interactivity and measurement to digital out-of-home networks.

Below a look at ‘large scale’ outdoor interactive digital signage project we worked on with Carat media agency for Adidas during the 2006 FIFA World Cup.