António Câmara, YDreams’ CEO, and I headed out to Vegas for some gambling and a couple of speaking engagements at the Digital Signage Expo starting on February 24th.

Day One started with the Seminar Revolutionizing Interactive Marketing in Public Spaces - the Mobile and Gestural Digital Signage Imperative. It was great to have a whole seminar dedicated to new types of interaction in Digital Signage. The list of speakers was a who’s who of the interactive world – Razorfish, Gesturetek, Total Immersion – and the discussion was lively and significant. Read the rest of this entry »

The Digital Signage Today website, part of the established NetWorld Alliance, has published an article titled Gesture-based digital signage: A new marketing future, where YDreams is referred as ‘Portugal’s gesture-based innovator’, alongside other respected global players Reactrix and GestureTek.The article mentions our work with gesture based interfaces for the Coca-Cola, Vodafone, Compal and Dove campaigns, as examples of the rising trends and, especially, the effectiveness of this new kind of marketing tool.