Karina Israel, YDreams Brasil’s Executive Director will be co-chairing a seminar on the 16th of April at Rio de Janeiro’s ‘Casa do Saber’ (House of Knowledge in Portuguese) alongside Suzana Apelbaum, partner and VP for Creation at REDE agency, a multidisciplinary communications agency that is a part of the ABC Marketing Communication Group.

The course put together and administered by Suzana Apelbaum, is comprised of four sessions, set to take place on the 29th March, 5, 12 and 16th of April at 8 p.m. The sessions will revolve around and analyze new consumer profiles, the changes that have resulted from new agency and media formats as well as the new creative and production processes, the explosion of social networks, the emergence of ‘products that sell products’, brand experience and brand content, amongst others.

Karina was invited by Suzana to round off the seminars by sharing her experience at YDreams, a global company known for combing creativity, design and technology to create innovative communication formats. Karina will be showcasing the company’s more emblematic cases that feature some of the latest trends and novelties in interactive installations resulting in innovative experiences that are revolutionizing the way people today interact with brands.

‘Casa do Saber’ is a well- referenced center for debate, reflection and knowledge, located in both Rio de Janeiro and São Paulo. The extra-curricular environment also offers courses and workshops in areas like social sciences, literature, history, plastic arts and music.