Recently, Engadget, a web magazine with daily coverage of everything new in gadgets and consumer electronics, picked up on our Flapi YouTube video, which gave viewers a look into what goes on at YLabs, our in-house R&D lab.

There’s more where Flapi came from, so we thought we’d share a clip about an augmented reality experiment involving foamy virtual bubbles. We stumbling upon the technology about a year back and at the time weren’t quite sure what to do with it.

YLabbies try out Virtual Bubbles

Below take a quick peak at how the creative use of an ingenuous lab experiment gave way to a fun interactive experience for movie-goers in São Paulo, Brazil:

Interactive Cinema Experience at São Paulo Movie Theaters