Last month YDreams Med launched a Magic Book installation, commissioned by agency MPG Spain for Nike.

The book is viewed through a 2m wide plasma-wall placed inside the shop-window of Nike Woman store at the L’illa Diagonal Shopping Mall, uptown Barcelona. Users may browse through Nike Woman’s seasonal brochure and the campaign is thought to last one month.

The shop-window has undergone a complete redecoration for the occasion and the set-up looks really nice. Check out the video:

For more perspectives (in spanish), click here or here.

I am reading the book “Cirque du Soleil: The Spark”. It’s a short book about a real organization and real people, showing that creativity and perseverance can make any person have an exceptional and thrilling life. It’s not one more book about management crap. You will find many similarities with YDreams I recommend it to everyone with an open spirit and the will to achieve great things.