YDreams’ client Sonae Sierra Brasil was distinguished with an award in the digital category at this year’s Brazilian Shopping Centers Forum (Forum Brasileiro de Shopping Centers) largely because of the virtual Aquarium developed and deployed by YDreams at the center in 2013.
The Boulevard Londrina Shopping, inaugurated in May 2013, and managed by Sonae Sierra Brasil is located in the southeastern Brazilian city of Londrina. It has since hosted the country’s first Aquarium developed by YDreams. The aquarium, conceived to entertain guests to the center and increase customer loyalty, is also present, with the same objective, at shopping centers in Portugal, Turkey and Germany.
May 17th & 18th the Augmented Reality Event (ARE) is back for a second consecutive year to show off a new round of innovation to the technology, media, and marketing communities, and YDreams will be there with its very own booth, so make sure to stop on by!
About a year ago (in June 2010) YDreams headed out to Santa Clara, California, to compete for the coolest Augmented Reality (AR) demo at ARE 2010, the first Augmented Reality Event. After braving a legendary, American Idol-style judging panel comprised of Bruce Sterling,Jesse Schell, and Mark Billinghurst, plus a live audience – who by the way, actually determined the winning demo – YDreams picked up the first ever Auggies Award for their 3D AR tech demo!
Below, raw footage of the first annual Augmented Reality Event (2-3 June, 2010 in Santa Clara, California). YDreams presents their demo at minute 01:00:01
This past Monday, December 13th, Belmonte’s Museu dos Descobrimentos, dedicated to exploring one of the greatest feats in the era of the Portuguese discoveries, was distinguished with the 2010 Innovation and Creativity Award by the Portuguese Museological Association for its museological strategy and content development.
Belmonte’s museological strategy and contents were developed by cultural management firm Arque Hoje, with YDreams responsible for devising and implementing high-end interactive solutions that enable visitors to interact with the exciting contents and information.
A creative mix of art, design and technology span the 16 rooms that were once home to Pedro Alvares Cabral, the Portuguese navigator and explorer, who led the armada that discovered Brazil at the onset of the 16th century. The museum has been open to the public since April 2009.
Together with Teixeira Duarte (construction), Promontório (architecture) and Henrique Cayatte (design), YDreams was responsible for the only (but massive) interactive installation of the museum. We created an interactive wall featuring an interface similar to the ones we use on our yMagic line of products, but seamlessly integrated into the modules.