The video powered by YDreams’ technology:

Audience Entertainment (AE) ̶  co-owned by YDreams  ̶  and NCM Media Networks are bringing audiences’ favorite brands to life on the big screen in select movie theaters across the U.S. this holiday season.

AE and NCM Media Networks worked together with a top travel industry brand to create a new interactive cinema audience game. The game, powered by a proprietary platform that enhances human-computer interactions and create engaging and robust applications, will be used for the first time in a national cinema ad campaign across the United States.

In the game, moviegoers are able to join a classic cartoon character in a 90-second interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience creates a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

The new AudienceGame is being presented exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washing-ton, DC.

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combi-nation of live video and animated overlays in an AudienceGame.

To view the game, CLICK HERE.

In the video below, Audience Entertainment, co-owned and fueled by YDreams’ technology, brings interactive fun to Bon Jovi’s Open Air Tour 2011 in Greece:

Parent-company YDreams now counts three spinouts and one joint venture

The YDreams Group is proud to announce that its members are growing in number. A joint-venture with a North American partner brought us Audience Entertainment in December 2008; Ynvisible, dedicated to developing and producing electrochromic displays was officially launched in early 2010, and listed on the Frankfurt Stock Exchange in February 2011.

2011 ushered in two more spinout companies - Yvision, developer and producer of software development kits, and more recently YDRobotics, which will specialize in robotics and mechatronics fields.

More information about each one HERE!

In the video below, Audience Entertainment, co-owned and fueled by YDreams’ technology, brings interactive fun to a nightclub event in China. Simple hand gestures enable the crowd to control and maneuver the car in a Redbull-themed virtual race:

New York-based Audience Entertainment, co-owned by YDreams, worked with OgilvyOne Greece to develop an interactive media campaign for Cosmote, the largest mobile network operator in that country.

The 3D audience game, powered entirely by YDreams technology, recently picked up an Ermis Silver, in the interactive media category, at the Ermis Awards, the only awards institution for creativity in communication in Greece, organized annually by the Advertising & Communications Association - the highlight of the industry in the country.

Below, a look at the award-winning game being played live at a cinema in Athens:

We’re embarking on yet another global adventure, this time with the NY-based Brand Experience Lab (BEL), by creating Audience Entertainment - a joint-venture to deliver interactive videogames for theaters, stadiums, music venues and others, all over the world.

BEL’s work with AudienceGames is pretty well known, especially since they won a Cannes Lion with their work for Volvo which also created the “Human Joysticks” buzzword. We’ve also been busy in the last year and a half developing projects for Vodafone in Portugal, and Dove, Ades, Sony Ericsson and Coca-Cola in Brazil, which made the headlines and captured clients’ attention.

The public announcement was made some days ago, you can check the press release here.

And here is a video created by tv show Imagens de Marca which features some past projects by YDreams and BEL: