What do YDreams, former NYC Mayor Rudolph Giuliani and Brazilian President Fernando Cardoso have in common?
All will be Guest Speakers at the 2009 edition of the Curitiba Marketing Forum!
António Câmara, company CEO and Miguel Remédio, YDreams International Operations Officer, will be addressing how companies today can use technology and interactivity to their advantage, consequently strengthening their brand and image.
YDreams’ Solidarity Movement has been up and running since 2007; the initiative involves raising funds and donations (such as clothing, books, CDs, bikes, computers, DVDs and so forth) from the folks at the company. The donations are then channeled to those who most need them through Solidarity and Charity Institutes in the Lisbon area.
The text below in Portuguese, courtesy of our HR department, explains in greater detail the aim and results of the project. The pics below tell the rest of the story.
“Decorreu mais uma edição, a 3ª consecutiva, do YDreams Solidarity, um projecto iniciado em 2007 pelos Recursos Humanos da YDreams. O grande objectivo deste projecto é anualmente proporcionar a pelo menos uma instituição de solidariedade, a oportunidade a todos os que por lá vivem, uma vida um pouco melhor, um dia repleto de alegria. Assim, é pedido a todos os YDreamers, que tragam roupas, livros, CDs, aparelhagens, bicicletas, computadores, DVDs, etc, no fundo tudo o que já nos foi útil e que hoje podemos e queremos dar ao próximo.
Mayors William Wynn and and António Costa, of the cities of Austin and Lisbon, respectively, will be presiding over the launch of the Creative Cities Network in the Portuguese capital on July 7th at the Portuguese Pavilion at Parque das Nações.
Last week a YDreams’ team travelled to Cannes, France with one objective – show the TV and Entertainment content industry some of the coolest technology out there.
It all started on Tuesday afternoon – while the Grand Auditorium of the Palais des Congrès in Cannes filled up and waited for Sir Martin Sorrell’s keynote, everybody had the chance to interact with the virtual bubbles that filled the screen.
Later that evening we set up another interactive installation, this time at Digital Creative Party at the Carlton Hotel. The lively party was the perfect setting for our interactive waterfall, where guests could play with the water effect and splash each other.
The last event of the week consisted in the session Experience This! Content 360 Technology Showcase. Among several remarkable panellists and in front of a packed room, YDreams presented 3 real time demos that got the audience going.
The first one was our mind reader application that allowed us to add thought bubbles to our panellists for a few minutes (we found out that they all loved Cannes and thought YDreams rocked!). Our second live demo consisted in a shower of cubes, which the whole audience could play with. Last but not least we showcased SpaceDog, Audience Entertainment’s latest game, which debuted at Cannes. The audience was invited to raise and lower their arms, acting as a human joystick that guided SpaceDog safely to his Bone Planet objective.
The presentation ended with a showing of the Augmented Reality Interactive Playground featuring YDreams’ famous mascot Flapi. The audience was excited to find out that YDreams technology can mean inviting your favourite virtual character into your living room, as well as letting a real character become part of a fictional world, all of it in real time. We call it the future of television. I look forward to us making it happen sooner, rather than later.:)
Digital Signage Expo 2009 is just around the corner. Underway from the 24th to the 26th of February at the Las Vegas Convention Center, this year’s expo is as much about the exhibition floor as it is about educational sessions focusing on interactive technology, self-service and digital signage.
As a company specialized in interactive gesture-based technologies and innovation for indoor and outdoor surroundings, we couldn’t agree more, and are particularly fond of Trend #6, which stresses the advantages of bringing interactivity and measurement to digital out-of-home networks.
Below a look at ‘large scale’ outdoor interactive digital signage project we worked on with Carat media agency for Adidas during the 2006 FIFA World Cup.
