Together with Teixeira Duarte (construction), Promontório (architecture) and Henrique Cayatte (design), YDreams was responsible for the only (but massive) interactive installation of the museum. We created an interactive wall featuring an interface similar to the ones we use on our yMagic line of products, but seamlessly integrated into the modules.
The Sub-Saharan Africa pavilion, actually an entire building that housed several countries, put on an impressive out-door show, everyday.
The entire outside wall was covered by a mosaic of 15cm square plaques. These pieces were decorated with translucent silvery vinyl and were hung from the top, as if sequins, so that they would sway with the wind creating a very convincing, and soothing, building-sized water rippling effect.
At night, though, the thing would burst into light and serve as a gigantic screen, in which the plaques acted as black-and-white pixels, each powered by a set of 4 white LEDs. Of course images could only be perceived from a relatively large distance and had a CGA-comparable pixel resolution.
Content featured a long and exciting sequence of animations and real video, intended to pass some water-related awareness message, according to those who designed it.
(Allow me to say that in front of a sun-bright thousand LEDs, environmental awareness -or any kind of awareness, for that matter- isn’t the first thing that pops into your mind. Nothing really pops into your mind. You just feel amazed, kind of happy, physically overwhelmed, and for those in the mood, a pure technological bliss.)
Tomorrow, Saturday the 23rd, the YBand will rock for a place on the American final of the Fortune Battle of the Corporate Bands 2008 edition. Those of us unable to attend London for the European semi-final, wish the band the best of luck! If anyone wants to stop by: The University of London Union – ULU, Malet Street, London WC1E 7HY, starts at 6.pm.
YDreams’ interactive installation at the Portuguese pavillion in Zaragoza’s international exhibition is drawing a lot of media and public recognition. An 18-meter wide wall projection, allows visitors to ‘grab’ words that fall from the sky directly into a Guadiana River image. The public interacts by moving their hands over the screen, selecting and watching as the words splash in mix of sound and light, amounting to a better understanding of sustainable development issues.
You can read all about it in our press release and, judging from all the comments featured in the media so far, it’s a definite highlight of the whole exhibition. Even the Portuguese Republic President, Cavaco Silva, interacted with it on the inaugural day and seemed to enjoy himself.
And please do check João Vitória’s, our Zaragoza project manager and in-house illusionist, interview to SIC tv channel, which you can find right here.
“Now watch closely as I make your logo disappear!” João Vitória, Project Manager at YDreams, offering to use his incredible magical skills to make SIC’s logo disappear into thin air.
Darius Mahdjoubi, a researcher at the University of Texas at Austin, believes that YDreams is a “gazelle” type company: one that, after years of consistent development of intellectual property and products, will grow “explosively” in the global market. Darius will actually follow our development in the coming years to verify his research hypothesis.
YDreams founders are determined to contribute towards Darius’ research success. Like many “gazelle” companies before us (most historic tech companies were once “gazelles”), we have a strong vision, superb research and international class products and project development. YDreams intends to be the world leader in the creation of unique interactive objects and environments. References such as NOKIA, Vodafone, Adidas, Nike, Coca-Cola and Portugal Telecom in over fifteen countries have provided YDreams with the required credibility to claim such leadership.
A few months ago we realized we needed the help of a senior manager to take YDreams to the next level. We could not be happier with the person that is now our new Chief Operating Officer: Victor Centeno. Victor brings a wealth of management and marketing experiences from his tenures at companies such as Johnson and Johnson and Diageo in several countries. He will be instrumental in setting the environment for the success of the new YDreams products that will be launched in May 2008.
Not long ago YDreams had to suffer through cramped Portuguese offices located in Lisbon and Caparica. Today we are very happy with our new headquarters located on the campus of the New University of Lisbon in Caparica. The 2000 square meter building houses all YDreams divisions and displays most of our past and current work. YDreamers are also able to use the facility to support extra-curricular activities: our rock band will have a studio; we will have locker rooms for our surfers, bikers, tennis, basketball and football players. There will be also a bio-agricultural field for those inclined to cultivate it.
YDreams has entered a new era.
*[editorial featured on the fourth edition of our quarterly Newsletter]
Microsoft Techdays, one of the biggest tech-events in Portugal, is underway at the Lisbon Congress Center from the 11th to the 14th of March. The four-day event is aimed at “IT professionals, programmers and students” in related fields and is expected to draw over 2000 visitors.
YDreams will be on hand with their ubiquitous Magic Book, a yWalk (interactive floor projection) and one of their latest developments yFaces, an augmented reality-based app that manages to positively surprise users everywhere.
YDreamer Pedro Matos will be participating in a key-note speech about Virtual Coast, a prototype developed by the creative technology provider that runs on Microsoft’s Virtual Earth platform, and will be used by IGP (the Portuguese Geographic Institute) to develop a series of next-generation geographical applications. Antão Almada, from YLabs, the company’s R&D unit, will also give a talk about “building support infra-structures and applications for events such as Techdays” tomorrow at 17:15 in Room A7.
Techdays 2008, March 11th – 14th Venue: Lisbon Congress Center (Centro de Congressos de Lisboa) Portugal