To date, YDreams has successfully deployed its Aquarium, a social, pet-raising simulator, in Germany, Denmark, Brazil, Portugal and Turkey, enabling users to let their creativity run wild and create over 50.000 pet fish
“In 2006, YDreams developed a successful mobile game with now super-hero Cristiano Ronaldo. The company has since developed engaging experiences for smart environments using its gaming expertise” says António Camara, YDreams’ CEO, “the Aquarium is a prime example of what will be a dominant trend in the years to come: the gamification of cultural and retail spaces.”
Aquarium, a refreshing experience marketing tool, first developed for client Multi Mall for shopping center Forum Sintra in Portugal, is proving extremely popular with users, marketers and managers of commercial venues. Furthermore, Aquarium was distinguished at the Iberoamérica 2012 XV International Festival, one of the most reputed advertising festivals in Latin America, with an El Ojo Gold in the AdverGames category.
The Aquarium experience lets guests create and customize their own virtual pet fish. Touch consoles, located at each end of the giant virtual aquarium, let guests create their new friend from scratch. After determining what their new pet will look like, guests get to name it and release it into the Aquarium.
To date, YDreams’ Aquarium has been implemented at shopping centers in five countries, and was thematically adapted for the Intel stand at Lego World in Denmark for two consecutive years (2012 and 2013).
Below a look at some of the many creations in all five countries: