Two Brazilian bloggers recently gave us some pretty cool detailed descriptions of their experience at the recently inaugurated Cervejaria Bohemia, (powered by YDreams latest technologies) in historic Petropolis in Rio de Janeiro state.

The posts, both in Portuguese, include plenty of pics. (thanks for the posts guys) Check them out if you can!

Rio com Ela: http://www.riocomela.com.br/index.php/2012/05/05/yes-nos-temos-museu-da-cerveja/

Papo de Bar: http://www.papodebar.com/bohemia-reabre-sua-fabrica-em-petropolis/#.T6uUsbRbtvI.facebook

Mr. Buxton is currently a Principal researcher at Microsoft Research and is known internationally for being one of the pioneers in the human–computer interaction field, which YDreams often incorporates into its interactivity projects! Hearing him speak will be a real treat!

More info here: http://citi.di.fct.unl.pt/seminar/seminar.php?id=198&bio=1169

During the first semester of 2012, YDreams, through its offices in Rio and São Paulo, has been launching some pretty impressive projects for some very impactful brands. The first, Rio’s Light Energy Museum (Museu Light da Energia) was followed shortly by “Senna Emotion“ an interactive exhibition dedicated to iconic Formula One champion Aryton Senna. The latest and most recent, the Cervejaria Bohemia (Bohemia Brewery) experience in the historic city of Petropolis in Rio de Janeiro state, officially opened its doors to the general public this past May 5^th, 2012.

The project, which has become a milestone for YDreams both in Brazil and around the world, features the company’s creative technologies as the driving force behind an innovative project – the first of its kind in Latin America – that offers visitors a unique voyage into the art, culture and history of beer brewing at the recently refurbished brewery.

AmBev, a subsidiary of global brewing company Anheuser-Busch InBev, and the biggest brewery in Latin America, Rio de Janeiro State government and Petropolis Municipality, recently joined forces to reopen Cervejaria Bohemia in historic Petropolis. The renovated brewery, deactivated in 1998, will, in addition to resuming beer production, offers visitors an immersive Bohemia experience guaranteed to satisfy even the most demanding beer connoisseur.

“YDreams, in collaboration with São Paulo-based Criacitta, who were responsible for the center’s scenography, has created a technological state of the art project, where the objective is to offer visitors an immersive and unforgettable experience”, explains Karina Israel, YDreams Brasil’s Executive Director, “with the Cervejaria Bohemia center, technology is but the means to an end, and not the end in itself; here technology is used ultimately to enhance the visitor experience and increase Bohemia brand recall”.

Throughout the entire center YDreams used environmental intelligence as the cornerstone for Cervejaria Bohemia’s technological conception; access points embedded into the natural environment, simple, intuitive, easy to use interfaces, real-time, adaptable content, visitor recognition and the ability to share visitor experiences, photos and videos directly on social media networks are what make a visit to the center the ultimate beer brewing experience.

Numerous impactful technologies, designed to blur the boundary between the real and the virtual, were deployed at the Cervejaria Bohemia center. Listed below are some of Cervejaria Bohemia’s highlights:

• The “Elevator Experience” – visitors are treated to a virtual flyover of the brewery’s production facilities plus a 180º immersive video projection on a dome. The video dictates the brewery’s immediate physical environment, e.g. images of fiery furnaces yield hot blowing air and so forth;
• The ability to walk upon a river of beer, explore the pages of ancient monk scrolls using simple hand gestures;
• Creating your own customized Bohemia shield in the center tavern;
• Learn all about ingredients such as malt barley and hops that go into making beer;
• Stimulating interactive games that partake the art of beer brewing, while visitors play with natural user interfaces that use 3D cameras (similar to the ones used in Kinect);
• Visitors can take pictures of themselves immersed in fields of barley or other backgrounds allusive to the art of brewing and send it to their friends, or print it out as a unique and memorable Cervejaria Bohemia beer bottle label;
• Everything visitors experience at the center will be stored in a ‘virtual cloud’ associated to bracelets visitors receive when arriving at the center. The unique code embedded in each bracelet may be uploaded onto computers using the internet, or shared via social media links (e.g. Facebook & Twitter) at interactive multi-touch tables at the end of the Cervejaria Bohemia center.

Ynvisible, YDreams’ first spinout company that develops and markets interactive solutions for everyday printed items, will take part in DRUPA 2012, the World’s largest printing fair, at Messe Dusseldorf, in Germany. Visitors to the event can find the Ynvisible booth at Stand 70C25 in Hall 7.

About Drupa
Drupa is the largest printing equipment exhibition in the world, held every four years at Messe Düsseldorf in Germany. The last edition, in 2008, counted 390,044 visitors, plus 1,953 exhibitors from 54 countries, covering a total of 17.9 hectares of space.

Find out more at: http://www.drupa.com/

The Portuguese Minister of Science and Education Nuno Crato, and other dignitaries were on location in Monte de Santa Luzia, a region where quartz was once mined, on the outskirts of Viseu (a city in north central Portugal) this past Monday, April 30th, 2012, to inaugurate the first museum dedicated exclusively to Quartz.

The exploratory space was 100% conceptualized, managed and developed by YDreams, who planned and designed interactive technologies for the educational environment in accordance with script content developed by Professor Galopim de Carvalho, a renowned Portuguese Geologist.

The exhibit consists of six distinct stages: Quartz in Monte de Santa Luzia, the Earth as a Source of Quartz, the Kingdom of Quartz, the ‘Properties of Minerals’ Lab, a Showcase of Quartz samples, and Practical Applications for Quartz. The permanent museum project required a marriage of complex educational content and immersive interactive technologies that have resulted in a compelling and smoothly operational experience for visitors of all ages.

Below, some images of the museum on inauguration day:

Nuno Crato and Professor Galopim de Carvalho interact with touch kiosk

RTP1 news crew on location for official inauguration

“Senna Emotion” – YDreams’ interactive exhibition about Brazilian race car driver Aryton Senna, in collaboration with Instituto Aryton Senna, that takes visitors on an exciting journey through the Formula One champion’s life and career achievements.

The exhibition opens to the public in São Paulo, Brazil’s Estação República Metro station on May 1st and runs till June 3rd, 2012. It then moves to Rio de Janeiro’s Museu Histórico Nacional (Natural History Museum) from June 16th to July 16th and closes in Curitiba at the Cultural Sistema Fiep from August 1st to the 31st.

Enjoy, and we’d love to hear what you thought of it.

]]> http://www.ydreams.com/blog/2012/04/27/senna-emotion-interactive-exhibition-about-aryton-senna-in-brazil/feed/ 0 http://www.ydreams.com/blog/2012/04/26/today-is-world-intellectual-property-day/?utm_source=rss&utm_medium=rss&utm_campaign=today-is-world-intellectual-property-day http://www.ydreams.com/blog/2012/04/26/today-is-world-intellectual-property-day/#comments Thu, 26 Apr 2012 15:28:57 +0000 Miguel Gomes http://www.ydreams.com/blog/?p=2053

Today, we are celebrating the 12^th World Intellectual Property Day! This year’s theme is “Visionary Innovators” and because visionary innovation is such a huge part of our DNA, special thanks go out to all the YDreams’ collaborators whose inventions have so contributed to shaping the  company into what it is

Until May 1st you can vote for the SIGA’s and your other favorites online:

http://www.cntraveller.com/magazine/innovation-and-design/