Intel worked closely with YDreams to develop an innovative solution that bridges the gap between online and in-store shopping.

For more info, click on link to read solution brief: Intel_Retail_YDreams

Intel presents the Virtual Fish Tank application, which was fully developed and adapted by YDreams for Lego. The app is running on Intel’s i5 core processor.

Below, a picture of our most recent virtual aquarium deployed in Leipzig, Germany at the Höfe am Brühl shopping center. Plans to implement a similar aquarium in other network shopping centers in Germany is underway.

The first virtual aquarium was deployed in 2011 at Forum Sintra on the outskirts of Lisbon, and in  early 2012, Intel commissioned YDreams to adapt the aquarium to the Lego brand for its stand at Lego World 2012.

YDreams’ virtual aquarium for the Intel booth @ Lego World 2012 (that took place earlier this year in Copenhagen) was distinguished with a Gold award in the AdverGame category @ the El Ojo de Iberoamérica 2012 XV International Festival, one of the most reputed advertising festivals in Latin América!

Below link to the entry, complete with project details and photos:

http://alejohnny.me/el-ojo/acuario_lego.html 

Check out the Lego Virtual Aquarium on YouTube:

http://www.youtube.com/watch?v=nRVqsGCRJm4

To read full post go here: http://ny2rio.com/?p=2847

The Bohemia Brewery Experience (photo from ny2rio.com)

Fixelândia, as the project was dubbed, is a virtual aquarium deployed at the end of 2011 at Forum Sintra, a shopping mall on the outskirts of Lisbon. Guests to the center get to create and customize their own virtual pet fish, which are then ‘released’ into their new home at the mall

Yesterday, the project was distinguished with a Silver award in the ‘Special/Digital Format’ category in the 1st edition of Portugal’s ‘Prémios de Criatividade M&P’ (M&P Creativity Awards).

Below, the video of Fixelândia in action!

We were excited to hear that on a March 6th visit to the Brazilian pavilion at CeBIT 2012, Brazilian President Dilma Rousseff and German Chancellor Angela Merkel sat down to try out the Alphabet Table, an augmented reality educational game, conceived and developed by YDreams for Positivo Informática, one of Brazil’s largest computer and educational technology manufacturers.

As you can see in the photo below, Dilma and Angela actually completed an activity using the didactic tool to better understand and experience what the innovative Alphabet table has to offer young learners.

The Educational Alphabet Table, which was also awarded a Gold in the Informatics category by IDEA/Brasil in August 2011, an organization endorsed by the Industrial Designers Society of America, works by combining colorful animations, video and sound to create an interactive environment. The table features a webcam, 32 inch LCD screen and Augmented Reality markers that represent characters in the story. The 2D markers are captured by the camera and transformed into real-time 3D images, which can be treated as “virtual marionettes” on an LCD screen. The educational game, which can be played by up to six students at a time, is ideal for promoting collaboration, exchanging knowledge, and teaching children and students with special needs their “ABC’s”.

Lego World is a building site like no other. Thousands of children of all ages are invited to play, test and experiment with millions of Lego bricks. The sky is the limit and imaginations are encouraged to run wild.

This year, we are thrilled to announce that YDreams will also be there thanks to Intel’s interest in piloting our interactive Virtual Aquarium at its Lego World booth!

Intel, whose technology is used in Lego Digital Signage as well as other Lego products, has showcased its technology in past editions of Lego World. This year Intel invited YDreams to adapt and bring a Lego World version of its Virtual Aquarium (first developed and deployed for shopping centers Forum Sintra (Portugal) and Marmara Forum (Turkey) in 2011) to exhibit at the Intel booth at this year’s event.

The Lego-adapted Virtual Aquarium at the Intel booth will enable Lego executives to test the concept by demonstrating to guests how innovative technologies may be used to promote the classic Lego building brick and simultaneously offer Lego fans new creative and memorable digital experiences.

The experience, will offer guests to Lego World 2012 the chance to create and thoroughly customize virtual pet fish based on Lego building bricks. A touch console, located alongside the virtual aquarium, comprised of nine 46” monitors, will invite guests to create their new friend from scratch – they decide on the shape and color of the Lego brick that will determine the fish’s body and fins, as well as the color of its eyes and stripes. The variables available will enable guests to create a multitude of distinct fish, so the risk that any two fish will be identical is minimal! Once guests finish creating their Lego fish, they release it into the Virtual Aquarium, sit back and watch as their new friend explores its new environment.

Lego World 2012 opens February 16th and runs till February 19th at Bella Center, Scandinavia’s largest exhibition and conference center, located in Copenhagen, Denmark.

We recently launched our Digital-out-of-home (DOOH) website. The site highlights our most successful solutions – solutions we have integrated into our projects over the years, and have been paramount to shaping interactivity paradigms.

These solutions, with a special emphasis on Natural User Interfaces and Augmented Reality, include screens, kiosks, billboards, wall, floor and ceiling projections and many others.

For a better look at our solutions, as well as practical applications for each one, visit http://www.ydreams.com/products/

An amazing Virtual World, fueled by YDreams technology and design, recently opened to the public at Istanbul’s Marmara Forum on December 15, 2011. YDreams conceived and developed an enchanted realm inhabited by friendly eccentric creatures called Marmarians for the Multi Mall Management Group shopping center, whose aim was to offer young guests a space for creative expression while simultaneously connecting with shoppers, and enhancing customer loyalty.

Young guests to the center are invited and encouraged to let their imaginations run wild and “give life” to their own exotic creations. Two touch consoles, located at each end of the video wall, comprised of fifteen 40” monitors, invite shoppers to create and customize creatures that ultimately become a type of virtual pet. Guests use the touch screens to create their new Marmarian from scratch – they decide on the shape of the body, its texture and color as well as the color of its eyes and stripes or spots. The variables available enable guests to create up to 30.000 distinct creatures, so the risk that any two will be identical is minimal! After determining what their new Marmarian looks like, guests name it and release it into the brand new Virtual World!

Creating their new pet creature is only half the fun; to make sure they grow into happy, healthy Marmarians, they need to be fed and visited, a task that can only be accomplished by checking in at the touch consoles at Marmara Forum. The more you visit your virtual pet, the bigger and happier it grows, and the more you are able to further customize it by adding new features.

In addition, a dedicated website (http://www.virtualworldmf.com/front/web/index.php) is also available so that guests can regularly check up on their Marmarian from home to see how it’s doing. Furthermore, a point system which gives way to discounts at selected Marmara Forum stores and restaurants has been implemented, so by checking in at the center to feed and visit their pets, guests are also increasing their eligibility to win great discounts.

The video powered by YDreams’ technology:

Audience Entertainment (AE) ̶ co-owned by YDreams ̶ and NCM Media Networks are bringing audiences’ favorite brands to life on the big screen in select movie theaters across the U.S. this holiday season.

AE and NCM Media Networks worked together with a top travel industry brand to create a new interactive cinema audience game. The game, powered by a proprietary platform that enhances human-computer interactions and create engaging and robust applications, will be used for the first time in a national cinema ad campaign across the United States.

In the game, moviegoers are able to join a classic cartoon character in a 90-second interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience creates a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

The new AudienceGame is being presented exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washing-ton, DC.

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combi-nation of live video and animated overlays in an AudienceGame.

To view the game, CLICK HERE.

Ynvisible (YDreams’ first spinout company) in collaboration with Enfucell and IDTechEx, produced close to 1600 interactive badges to distribute to participants and attendees at the upcoming Printed Electronics USA 2011 tradeshow.

Ynvisible's Interactive Badge for the Printed Electronics Tradeshow

The badges contain three interactive graphic layers, activated by the push of a button. Each layer, designed specifically for the event, conveys IDTechEx’s marketing messages. Technologically, the interactive badges are a hybrid solution, based on a combination of printed electronics  ̶  Ynvisible’s electrochromics-based interactive graphics and Enfucell’s SoftBattery®  ̶  and traditional electronics, namely the printed circuit boards, buttons and wiring. Designers from Ynvisible and IDTechEx jointly designed the interactive badges, with the final assembly of badges carried out by Ynvisible.

“The combination of established color printing and printed interactive graphics brings new levels of interaction and communication power to everyday items. Consumers who enjoy the interactivity of on-line content and services will now increasingly start to find such features also in printed products”, said Jani-Mikael Kuusisto, Chief Business Development Officer for Ynvisible.

IDTechEx Printed Electronics USA 2011 conference and tradeshow is the biggest event in the world on the topic. This year’s tradeshow will be the largest Printed Electronics exhibition to date, with 105 exhibiting companies already confirmed. The tradeshow is on from November 30th to December 1st, 2011 at the Santa Clara Convention Centre.

In the video below, Audience Entertainment, co-owned and fueled by YDreams’ technology, brings interactive fun to Bon Jovi’s Open Air Tour 2011 in Greece:

Forum Sintra, located on the outskirts of Lisbon, is the 12th and most recent Multimall Management shopping center in Portugal. The center, which opened its doors to the public in April 2011, wanted to offer shoppers an innovative attraction that would appeal especially to younger audiences, and help foster enjoyable memories and positive connections between guests and the center.

After brainstorming with client Multimall, creative technologies specialist YDreams proposed a giant-sized interactive virtual aquarium they dubbed Fixelândia, for the enjoyment of the center’s guests. (Note: the name is a play on words because in Portuguese fixe means cool, but also sounds like the word ‘fish’)

The experience, unique to Forum Sintra, gives guests the chance to create and thoroughly customize their own virtual pet fish. Two touch consoles, located at each end of the giant virtual aquarium, comprised of fifteen 40” monitors, invite shoppers to customize their pets. Guests use the touch screens to create their new friend from scratch – they decide on the shape of the body and fins, as well as the color of its eyes and stripes. The variables available enable guests to create up to 30.000 distinct fish, so the risk that any two fish will be identical is minimal! After determining what their new pet will look like, guests get to name it and release it into Fixelândia!

Creating their new pet fish is only half the fun; to make sure they grow into happy, healthy Guppies, the fish need to be fed and visited, a task that can only be accomplished by checking in at the touch consoles at Forum Sintra. The more you visit your virtual pet fish, the bigger and happier it grows, and the more you are able to further customize it by adding new features. In addition, a dedicated website (http://www.fixelandia.net) is also available so that guests can regularly check up on their pet fish from home to see how it’s doing.

In the video below, Audience Entertainment, co-owned and fueled by YDreams’ technology, brings interactive fun to a nightclub event in China. Simple hand gestures enable the crowd to control and maneuver the car in a Redbull-themed virtual race:

Sensorium is YDreams’ latest project developed in conjunction with L’Oreal Portugal’s Luxury Division for the cosmetics and beauty brand’s POS at ‘Perfumes & Companhia’ shops in the Lisbon area. The interactive app offers the public a sensorial experience that is here to revolutionize the way customers choose the fragrance, which is right for them.

The video below – the making of Sensorium – sums up how the project was conceived, designed and implemented:

New York-based Audience Entertainment, co-owned by YDreams, worked with OgilvyOne Greece to develop an interactive media campaign for Cosmote, the largest mobile network operator in that country.

The 3D audience game, powered entirely by YDreams technology, recently picked up an Ermis Silver, in the interactive media category, at the Ermis Awards, the only awards institution for creativity in communication in Greece, organized annually by the Advertising & Communications Association – the highlight of the industry in the country.

Below, a look at the award-winning game being played live at a cinema in Athens:

YDreams’ mark can be felt at the 26th edition of São Paulo’s International Auto Show underway from October 27th to November 7th at the Anhembi Exhibition pavilion. Car lovers of all ages who flock to the event are privy to interactive technologies that make exploring the cars on display only half the fun.

The interactive technologies specialist introduced a ‘Superman’ style X-Ray vision app that proved to be a most original way for visitors to the Fiat stand to get to know the ‘insides’ and standout features of the brand new Mio prototype, the first collaborative car in the industry. Right next to the car stands a large-sized plasma that invites people to see what event-goers have to say about the Mio on Twitter. The app picks up all Mio-related tweets and playfully displays them alongside the person’s head in comic-strip style thought balloons.

See video below:

Further along, at the Toyota stand, visitors come across another YDreams’ creative application that was developed to help create public awareness and spread the word about the work the Toyota Foundation has been doing to reforest the Brazilian Atlantic Rain forest, as well as its attempts to help preserve the Blue Macaw. At the stand, people are able to see their moving silhouettes outlined on a video wall depicting tropical settings; in an adjacent video wall, people see their silhouette set against landscapes of the Brazilian Pantanal, where a Blue Macaw soars overhead before disappearing from sight.

YDreams Brasil launched its latest project during the world famous Carnaval festivities underway from the 11th to the 17th of February in the city of Salvador da Bahia.

The project consisted of a 2,80 x 2,10 meter video wall featuring an interactive game using augmented reality and gesture interaction to promote Multiplus Fidelidade, which is Brazilian airline TAM’s new business unit. Multiplus Fidelidade revolves around the customer loyalty program concept, where customers may pool points from different programs and then exchange them for prizes offered by partner companies in a variety of market sectors.

Two video walls were set up at the Cerveja & Cia and Planeta Othon Quem lounges alongside the Carnaval parades. Carnaval-goers could see themselves inside the video wall, in real-time and were encouraged to interact with the colorful virtual balls that fell from the top of the huge screen using hand gestures. Each ball worth mystery points, also contained an icon representing group partners and products. The objective was to smash the greatest number of balls into oblivion in a 45-second game round, rack up points and turn them in for prizes that ranged from airfare and books to car rentals and discounts at the local gasoline station. In sum, a fun way to create brand awareness and guarantee that everyone goes home happy from Carnaval!