Tuesday, May 14, 2013
Our most recent project has taken us to the Middle Eastern nation of Qatar where YDreams partnered with SDI, an innovative Canadian marketing agency to put together an interactive and itinerant roadshow dubbed Koora Time. The roadshow, aimed primarily at engaging youths, kicked off on May 10, 2013 during the quarter finals of the Emir Cup.
The Koora Time Roadshow (Koora means football in Arabic) was commissioned by the Qatar Football Association and sponsored by Shell. Following the Cup, it will be activated some 20 times, throughout the country, over the next two years. The roadshow aims to promote football and physical exercise amongst Qatari youths by engaging them through football related interactive games.
The roadshow’s multiple interactive experiences challenge participants to get plenty of exercise. The applications all revolve around YDreams’ technologies complemented by Kinect consoles. A total of seven challenges, which mimic different phases of the game of football and are all interconnected, make up the Koora roadshow. The activities range from “the Locker Room” where visitors first register to participate via a QR coded bracelet, and the “Sprint”, a game where participants are pitted against two virtual opponents to see who sprints the fastest from one end of the pitch to the other, to “the Goalie”, a goalkeeping game where participants see how many balls they can block in one minute, amongst others. At the end, after an intense workout & good fun, players also get to see how many calories they have actually burned.
The Koora Time Roadshow follows other projects YDreams’ has developed for the gulf-based Canadian marketing agency. The partnership between the two companies plans to deliver future exciting projects that foster innovative marketing campaigns through the mix of YDreams’ interactive technologies and design.