We recently launched our Digital-out-of-home (DOOH) website. The site highlights our most successful solutions – solutions we have integrated into our projects over the years, and have been paramount to shaping interactivity paradigms.

These solutions, with a special emphasis on Natural User Interfaces and Augmented Reality, include screens, kiosks, billboards, wall, floor and ceiling projections and many others.

For a better look at our solutions, as well as practical applications for each one, visit http://www.ydreams.com/products/

An amazing Virtual World, fueled by YDreams technology and design, recently opened to the public at Istanbul’s Marmara Forum on December 15, 2011. YDreams conceived and developed an enchanted realm inhabited by friendly eccentric creatures called Marmarians for the Multi Mall Management Group shopping center, whose aim was to offer young guests a space for creative expression while simultaneously connecting with shoppers, and enhancing customer loyalty.

Young guests to the center are invited and encouraged to let their imaginations run wild and “give life” to their own exotic creations. Two touch consoles, located at each end of the video wall, comprised of fifteen 40” monitors, invite shoppers to create and customize creatures that ultimately become a type of virtual pet. Guests use the touch screens to create their new Marmarian from scratch – they decide on the shape of the body, its texture and color as well as the color of its eyes and stripes or spots. The variables available enable guests to create up to 30.000 distinct creatures, so the risk that any two will be identical is minimal! After determining what their new Marmarian looks like, guests name it and release it into the brand new Virtual World!

Creating their new pet creature is only half the fun; to make sure they grow into happy, healthy Marmarians, they need to be fed and visited, a task that can only be accomplished by checking in at the touch consoles at Marmara Forum. The more you visit your virtual pet, the bigger and happier it grows, and the more you are able to further customize it by adding new features.

In addition, a dedicated website (http://www.virtualworldmf.com/front/web/index.php) is also available so that guests can regularly check up on their Marmarian from home to see how it’s doing. Furthermore, a point system which gives way to discounts at selected Marmara Forum stores and restaurants has been implemented, so by checking in at the center to feed and visit their pets, guests are also increasing their eligibility to win great discounts.

Bruce Sterling mentioned our virtual aquarium project “Fixelêndia”, for Forum Sintra on the outskirts of Lisbon, on his ‘Beyond the Beyond’ blog via Wired.com

http://www.wired.com/beyond_the_beyond/2011/12/augmented-reality-ydreams-fixelandia/

The video powered by YDreams’ technology:

Audience Entertainment (AE) ̶  co-owned by YDreams  ̶  and NCM Media Networks are bringing audiences’ favorite brands to life on the big screen in select movie theaters across the U.S. this holiday season.

AE and NCM Media Networks worked together with a top travel industry brand to create a new interactive cinema audience game. The game, powered by a proprietary platform that enhances human-computer interactions and create engaging and robust applications, will be used for the first time in a national cinema ad campaign across the United States.

In the game, moviegoers are able to join a classic cartoon character in a 90-second interactive, big screen version of a wild water ride from the comfort of their movie theater seats. By moving their arms and acting together as a group, the audience creates a virtual “human joystick” to control the videogame action onscreen – zipping down the slide and retrieving objects along the way. The score will be posted at the end of the game, but no matter what the tally, the audience always wins by being among the first in the U.S. to experience the future of cinema advertising.

The new AudienceGame is being presented exclusively during NCM’s FirstLook pre-feature program in select movie theaters in major markets including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Knoxville, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washing-ton, DC.

This exciting new campaign features Audience Entertainment Group’s first-ever use of the combi-nation of live video and animated overlays in an AudienceGame.

To view the game, CLICK HERE.

The following video gives us a comprehensive overview of printed electronics spin-out Ynvisible and its relationship to parent-company YDreams:

Appshaker came up with this very cool way for people to interact with the amazing world of National Geographic Channel’s content from around the globe!

Take a look:

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.

The exhibition Viagens Italianas (Italian Voyages), sponsored by UNESCO, recently inaugurated at the Brazilian National Archive in Rio de Janeiro, and YDreams Brasil was responsible for conceiving and implementing interactive solutions for the exhibit that include a Magic Book, an interactive walkway, multimedia projections and directional sound columns geared at presenting contents and helping visitors explore the intricate and complex relationship between Brazil and Italy, largely due to the huge influx of Italian immigration to Brazil between 1887 and 1930, as well as Brazil’s strong Italo-Brazilian heritage.

The exhibition, which opened November 3rd, 2011 will run through till February 10th, 2012 at Rio’s National Archive.

For more information: http://www.arquivonacional.gov.br/cgi/cgilua.exe/sys/start.htm?infoid=882&sid=40

Following Portugal and Switzerland, the Sensorium (a sensorial experience initially developed by YDreams for L’Oreal Portugal’s Luxury division, and launched in November 2010) roll-out continues. Another interactive gondola was just installed in Stockholm at Åhlens, Sweden’s largest department store!

In the video below, Audience Entertainment, co-owned and fueled by YDreams’ technology, brings interactive fun to Bon Jovi’s Open Air Tour 2011 in Greece:

Forum Sintra, located on the outskirts of Lisbon, is the 12th and most recent Multimall Management shopping center in Portugal. The center, which opened its doors to the public in April 2011, wanted to offer shoppers an innovative attraction that would appeal especially to younger audiences, and help foster enjoyable memories and positive connections between guests and the center.

After brainstorming with client Multimall, creative technologies specialist YDreams proposed a giant-sized interactive virtual aquarium they dubbed Fixelândia, for the enjoyment of the center’s guests. (Note: the name is a play on words because in Portuguese fixe means cool, but also sounds like the word ‘fish’)

The experience, unique to Forum Sintra, gives guests the chance to create and thoroughly customize their own virtual pet fish. Two touch consoles, located at each end of the giant virtual aquarium, comprised of fifteen 40” monitors, invite shoppers to customize their pets. Guests use the touch screens to create their new friend from scratch – they decide on the shape of the body and fins, as well as the color of its eyes and stripes. The variables available enable guests to create up to 30.000 distinct fish, so the risk that any two fish will be identical is minimal! After determining what their new pet will look like, guests get to name it and release it into Fixelândia!

Creating their new pet fish is only half the fun; to make sure they grow into happy, healthy Guppies, the fish need to be fed and visited, a task that can only be accomplished by checking in at the touch consoles at Forum Sintra. The more you visit your virtual pet fish, the bigger and happier it grows, and the more you are able to further customize it by adding new features. In addition, a dedicated website (http://www.fixelandia.net) is also available so that guests can regularly check up on their pet fish from home to see how it’s doing.

Positivo Informática’s Educational Alphabet Table, powered by YDreams’ Augmented Reality technology, was distinguished with a Gold award by IDEA/Brasil - the Brazilian edition of the renowned North American International Design Excellence Award (IDEA).

YDreams conceived and developed the Augmented Reality software that powers Positivo Informática’s award-winning Educational Alphabet Table. Positivo Informática, one of Brazil’s largest computer and educational technology manufacturers commissioned Estúdio Flexiv de Design to redesign the table for improved usability. The newly refurbished table was distinguished this past August, in São Paulo, with a Gold award in the Informatics category by IDEA/Brasil, an organization endorsed by the Industrial Designers Society of America.

The table was distinguished by the society for ideally combining design, ergonomics and technological interactivity. The Educational Alphabet Table is a ground-breaking tool for the education and literacy of children, youths, adults and students with special needs. Animations, videos, sound resources and augmented reality technology, allow for interaction with objects in the virtual world, creating an interactive and stimulating atmosphere for students.

The Educational Alphabet Table was also hailed as being environmentally friendly, inclusive, safe and sturdy. Its bright colors and attractive shapes are especially appealing to children. The combination of technology and design have rendered an educational table that serves as a teaching and learning aid that greatly facilitates digital inclusion.

CTT (Correios de Portugal), the Portuguese postal service, commissioned YDreams to develop several interactive solutions to boost customer involvement and autonomy at its new HQ flagship store in Parque das Nações in Lisbon.

The flagship store, inaugurated September 12th, 2011 at its new Lisbon headquarters in Parque das Nações, features YDreams’ interactive solutions, developed and designed to offer appealing interactive platforms that promote and advertise CTT’s products and services, and foster customer involvement and promote autonomy. Guests to the new store are now able to use the latest technologies to purchase products (i.e. stamps, envelops and books) issue money transfers, customize their own postage stamps and browse CTT’s extensive financial products portfolio.

YDreams’ solutions include six large touch screens dispersed throughout the store that double as digital signage informing customers of the various product lines (postal services, telecommunications, etc.) available at the store. A sophisticated back office platform uploads dynamic content onto the tactile touch screens, which display in addition to product information and promo campaigns, recreational yet practical options such as taking one’s picture in loco and using it to create customized postal stamps, or using Augmented Reality technology to visualize envelopes and boxes in their actual size and shape.

Elsewhere in the store customers can interact with a Multi-touch table to explore CTT’s financial products such as international money transfers and certificates of deposit in greater detail. Furthermore, using the potential of multi-touch technology, users can simulate long-term savings investments and view a variety of financial product sheets that they can be forwarded to their email accounts.

Finally to round off the CTT high-tech flagship store experience, YDreams has also created a series of interactive projections featuring randomly generated contents, which are projected onto the store window display, further contributing towards drawing the attention of passersby, promoting the new venue as well as its campaigns and services.

All YDreams’ interactive apps were designed and selected to harmoniously blend into the architectural project for the venue, which was conceived by S3 Arquitectos, a Lisbon based-firm.

Sport Club Recife, a football team in North-eastern Brazil, recently posted the video below showing the club using YVision’s free Beta version of its software development kit (SDK) to create a Boxfall application featuring 3D Augmented Reality cubes customized with the team’s logo!

Yvision, a YDreams’ spinout, is dedicated to the research and production of software development kits. To find out more about them, or download their SDK, visit their website at http://www.yvision.com.

Positivo Informática, the largest computer and educational technology manufacturer in Brazil commissioned YDreams to develop an Augmented Reality (AR) - educational table they named Alphabet. The educational solution debuted at the 55th Congess for São Paulo Municipalities, this past April, at the Centro de Convenções Costa da Mata Atlântica in São Paulo state.

The table, which has been endorsed by the Brazilian Ministry of Education, combines colorful animations, video and sound to create an interactive environment. The table features a webcam, 32 inch LCD screen and AR markers that represent the characters in the story. The 2D markers are captured by the camera and transformed into real-time 3D images, which can be treated as “virtual marionettes” on the LCD screen.

Carla Flores, Positiva Informatica’s Product Manager explained that the company chose to go with a ‘virtual theater’ theme so that the product could progress and grow from there. Basically the ‘made for the classroom’ Alphabet Table starts by telling the students a story. The students, aided by teachers, then select a character and re-enact what they’ve heard. The camera transforms the markers into on-screen 3D characters, which the students interact with by playing out what they’ve listened to or read. At a more advanced stage, the students may also use Alphabet to create a story of their own, which they can record and edit resulting in a short animated film.

The educational game, which can be played by six students at a time, is ideal for promoting collaboration, exchanging knowledge, and teaching children and students with special needs their “ABC’s”.

Starting at minute 1:00, the video below shows the Alphabet Table in action:

The WIRED UK August 2011 issues profiles ‘Sigas’: Santander’s friendly bank bots”, YDreams’ avant-garde project implemented in 2010 for the Visitors’ Center at Ciudad Group Santander, a gargantuan financial complex in Madrid, Spain.

Click HERE to view the article online; this edition is also available on WIRED UK for iPad.

For a complete overview of the project, click HERE to watch the video.

Castelo Novo is one of the member villages that make up Portugal’s ‘Historical Villages’network, a cluster of urban nuclei, which came into being before the founding of the Portuguese nation.

Atop one of its town’s castle turrets sits the Virtual Sightseeing Scenic Viewer (VSSV), a type of virtual guide that Fundão Municipality assures will leave no visitor asking “What exactly am I looking at?”

The VSSV, deployed for the first time at another castle in north-central Portugal in 2005, lets visitors use the unit to scan the surrounding landscape. Points of interest are detected and displayed in real-time on the unit’s built-in touch-screen. Using Augmented Reality technologies, the VSSV lets visitors view information in the form of text, images and videos about any selected point of interest.

In addition, the VSSV at Castelo Novo also offers visitors a taste of what traditional life was like in that part of the country by including a 3D recreation of a Sheppard herding his flock just outside the castle walls, and a video of a Knights Templar scouting the surrounding countryside from atop Castelo Novo.

YDreams has deployed 13 similar VSSV units throughout Portugal over the last six years. Click HERE to watch a video of the VSSV in Cascais, just outside Lisbon.

YVision was created by the company division that focuses solely on Natural User Interfaces (NUI) application design and software architecture. The innovative development framework has been efficiently deployed in engaging and robust NUI applications that have been, and are, the motors behind many of YDreams interactive solutions.

Click HERE to experience YVision firsthand on your browser. (Note: webcam needed!)

For more detailed info about YVision, go to: http://www.ydreams.com/yvision/

We also recently demoed the YVision app at are2011. You can check it out at the following video link. Demo starts at 05:06 - http://www.youtube.com/watch?v=FsN0tCkAR-Y

The pioneering interactive solution, which lets customers interact with a gesture-based interface to answer a series of key questions developed to determine which L’Oreal fragrance is best suited to their personalities, tastes, and lifestyles, just made its debut in the fragrances sections of the Peek & Cloppenburg department store in Geneva, Switzerland.

Future plans to implement an additional 15 units at numerous venues around the world are being discussed by executives at L’Oreal headquarters. Sensorium, developed in conjunction with L’Oreal Portugal’s Luxury Division, was first launched at Perfumes & Companhia shops in Portugal in November 2010.

Click HERE to watch the ‘making of’ Sensorium video.

YDreams interactive surfaces spinout, Ynvisible, recently struck a deal with Xennia, a world-leading industrial inkjet printing solutions provider, to optimize inks used for the industrial printing of electrochromic displays.

Based on its vast experience in the industrial inkjet printing of different materials, Xennia will work with the interactive surfaces spin-out to optimize the chemical formulations for Ynvisible’s inks, thereby enabling a more rapid industrialization of its displays, as well as, the guaranteed quality and efficiency of the inks used in large-scale printing processes.

Click HERE to read full news release on Ynvisible’s website.