Darius Mahdjoubi, a researcher at the University of Texas at Austin, believes that YDreams is a “gazelle” type company: one that, after years of consistent development of intellectual property and products, will grow “explosively” in the global market. Darius will actually follow our development in the coming years to verify his research hypothesis.

YDreams founders are determined to contribute towards Darius’ research success. Like many “gazelle” companies before us (most historic tech companies were once “gazelles”), we have a strong vision, superb research and international class products and project development. YDreams intends to be the world leader in the creation of unique interactive objects and environments. References such as NOKIA, Vodafone, Adidas, Nike, Coca-Cola and Portugal Telecom in over fifteen countries have provided YDreams with the required credibility to claim such leadership.

A few months ago we realized we needed the help of a senior manager to take YDreams to the next level. We could not be happier with the person that is now our new Chief Operating Officer: Victor Centeno. Victor brings a wealth of management and marketing experiences from his tenures at companies such as Johnson and Johnson and Diageo in several countries. He will be instrumental in setting the environment for the success of the new YDreams products that will be launched in May 2008.

Not long ago YDreams had to suffer through cramped Portuguese offices located in Lisbon and Caparica. Today we are very happy with our new headquarters located on the campus of the New University of Lisbon in Caparica. The 2000 square meter building houses all YDreams divisions and displays most of our past and current work. YDreamers are also able to use the facility to support extra-curricular activities: our rock band will have a studio; we will have locker rooms for our surfers, bikers, tennis, basketball and football players. There will be also a bio-agricultural field for those inclined to cultivate it.

YDreams has entered a new era.

*[editorial featured on the fourth edition of our quarterly Newsletter]

I am reading the book “Cirque du Soleil: The Spark”. It’s a short book about a real organization and real people, showing that creativity and perseverance can make any person have an exceptional and thrilling life. It’s not one more book about management crap. You will find many similarities with YDreams I recommend it to everyone with an open spirit and the will to achieve great things.