We were excited to hear that on a March 6th visit to the Brazilian pavilion at CeBIT 2012, Brazilian President Dilma Rousseff and German Chancellor Angela Merkel sat down to try out the Alphabet Table, an augmented reality educational game, conceived and developed by YDreams for Positivo Informática, one of Brazil’s largest computer and educational technology manufacturers.
As you can see in the photo below, Dilma and Angela actually completed an activity using the didactic tool to better understand and experience what the innovative Alphabet table has to offer young learners.
The Educational Alphabet Table, which was also awarded a Gold in the Informatics category by IDEA/Brasil in August 2011, an organization endorsed by the Industrial Designers Society of America, works by combining colorful animations, video and sound to create an interactive environment. The table features a webcam, 32 inch LCD screen and Augmented Reality markers that represent characters in the story. The 2D markers are captured by the camera and transformed into real-time 3D images, which can be treated as “virtual marionettes” on an LCD screen. The educational game, which can be played by up to six students at a time, is ideal for promoting collaboration, exchanging knowledge, and teaching children and students with special needs their “ABC’s”.
Ynvisible's Interactive Badge for the Printed Electronics Tradeshow
The badges contain three interactive graphic layers, activated by the push of a button. Each layer, designed specifically for the event, conveys IDTechEx’s marketing messages. Technologically, the interactive badges are a hybrid solution, based on a combination of printed electronics ̶ Ynvisible’s electrochromics-based interactive graphics and Enfucell’s SoftBattery® ̶ and traditional electronics, namely the printed circuit boards, buttons and wiring. Designers from Ynvisible and IDTechEx jointly designed the interactive badges, with the final assembly of badges carried out by Ynvisible.
“The combination of established color printing and printed interactive graphics brings new levels of interaction and communication power to everyday items. Consumers who enjoy the interactivity of on-line content and services will now increasingly start to find such features also in printed products”, said Jani-Mikael Kuusisto, Chief Business Development Officer for Ynvisible.
IDTechEx Printed Electronics USA 2011 conference and tradeshow is the biggest event in the world on the topic. This year’s tradeshow will be the largest Printed Electronics exhibition to date, with 105 exhibiting companies already confirmed. The tradeshow is on from November 30th to December 1st, 2011 at the Santa Clara Convention Centre.
This past June, Ynvisible and Enfucell, a leading Eurpean Cleantech company, collaborated on an integrated prototype for the 2011 edition of LOPE-C in Frankfurt. Both companies are now looking to extend this partnership in order to pursue integrated commercial applications and joint development projects. Potential joint products include magazine covers and greeting cards.
Furthermore, the YDreams spinout has a new edition to its team: industry veteran Jani-Mikael Kuusisto, previously Business Development Manager for Printed Intelligence at VTT, the largest applied research organization in Northern Europe, joins Ynvisible as its Chief Business Development Officer.
Ynvisible, YDreams’ first spin out, was recently at LOPE-C (Frankurt’s Large-area, Organic & Printed Electronics) Convention from June 28th to the 30th, 2011 to showcase the printed electronics developer’s various prototypes.
Ynvisible’s revolutionary technology was a key factor in convincing Jani-Mikael Kuusisto to come on board as Chief Business Development Officer, a position he previously occupied atVTT Finland. Mr. Kuuisto officially joins Ynvisible on August 1st, 2011.
The video below shows Ynvisible CEO Inês Henriques explaining the prototypes developed thus far:
Parent-company YDreams now counts three spinouts and one joint venture
The YDreams Group is proud to announce that its members are growing in number. A joint-venture with a North American partner brought us Audience Entertainment in December 2008; Ynvisible, dedicated to developing and producing electrochromic displays was officially launched in early 2010, and listed on the Frankfurt Stock Exchange in February 2011.
Ynvisible, created in January 2010 as our first spin-out company, for the development of new technologies in printed electronics, will list its shares on the First Quotation Board (Open Market) of the Frankfurt Stock Exchange starting February 9th, 2011.
The initial stages of Ynvisible’s technology development date back to 2005, when YDreams and research groups from the Faculty of Sciences and Technology at the New University of Lisbon (FCT/UNL) started a joint research initiative aimed at developing electrochromic displays on a variety of surfaces. This partnership is still active and going strong, particularly with FCT/UNL’s Photochemistry and Supramolecular Chemistry Group, led by Prof. Fernando Pina.
Ynvisible’s goal is to become a world-leading developer of electrochromic displays which may be printed on any surface or object, including paper, plastic, glass, ceramics, wood-based materials and cork. Ynvisible is targeting the mass production of electrochromic displays that are printed, flexible, transparent, low power, sunlight-readable and low cost.
For more information, or to read the company’s complete news release and extended summary, check out there website at: http://www.ynvisible.com/
On this end, we’ll be sure to fill you in all future developments!
This year the European Commission is organizing the first ever European SME (Small and medium enterprises) week from the 6th to the 14th of May in Brussels. The week will promote entrepreneurial spirit and emphasize the contribution of entrepreneurs to the European economy. To mark the occasion, the EC has published a brochure with portraits of entrepreneurs from each of the 33 countries participating in SME week.
The goal of the brochure is to serve as a guideline to aspiring entrepeuneurs and to highlight the challenges and excitement of running one’s own business, and we are thrilled to anounce that our CEO, António Câmara, has been nominated by national and European experts to figure in the brochure for Portugal!
Opening day for the 1st European SME Week will kick off with an exhibition entitled “The SME experience – How it feels to be an entrepreneur” with all 33 successful entrepreneurs on hand to tell their stories, an art installation where visitors can experience a day in the life of an entrepreneur, and a ‘Portraits Hall of Fame’ complete with interactive touch screens for exploring each nominees’ portrait. Visitors to the event will range from journalists to groups of students interested in entrepreneurism.
The folks over at YLabs (our in-house R&D lab) wanted to show-off what our YVision platform could actually do so they put together this good-natured demo of the many ways people can interact in real-time with virtual elements in most any physical scenario.
Watch as the gang plays with something resembling a runny version of The Blob, has their minds read, volleys soapy bubbles about and oozes what reminds me of a virtual Slinky from both eyes, yet they seem to be genuinely enjoying themselves
This past year many cords were cut. With prices going down, CPU power going up together with battery life, people now prefer mobility to an old-school desktop. For the first time, global notebook sales exceeded the ones of desktops. But, even these are now challenged by the netbooks and the smartphones.
The affordable PC was attempted in 1999 by Oracle but it didn’t succeed. Later the OLPC idea by Nicholas Negroponte, prompted a few companies to retry the concept but, this time, a portable one. Asus was the first one to deliver and started a revolution with its eeePC.
The smartphone has also been around for a while but with little success. In this case, it was Apple that started the revolution with the iPhone. It succeeded in creating an interesting device and getting developers’ attention, making available hundreds of applications at its AppStore. Something that Nokia failed to achieve with the Symbian operating system. Others are now trying to follow Apple’s footsteps, like Google with the Android and Palm with the Pre.
Found this a couple of weeks ago, a sensible set of guidelines to deal with negative, or positive, references in blogs and such, from the very own United States Air Force. They break it down into Discovery, Evaluate and Respond, and even address the problematic of ‘Trolls’ and ‘Ragers’. Advice such as this has been circulating for a while, but it’s interesting to see how different organizations are incorporating social media PR strategies.
As a company specialized in interactive gesture-based technologies and innovation for indoor and outdoor surroundings, we couldn’t agree more, and are particularly fond of Trend #6, which stresses the advantages of bringing interactivity and measurement to digital out-of-home networks.
Below a look at ‘large scale’ outdoor interactive digital signage project we worked on with Carat media agency for Adidas during the 2006 FIFA World Cup.
For obvious reasons, and a lingering hangover mood, yearly turns are usually a good time to balance and overview.
2008 was a hard year for us, but one in which we achieved fantastic progress and good results. Revenue wise it was our best year so far. We’ve also set founding stones for great initiatives that we are confident will bear fruits in 2009. Audience Entertainment, our joint-venture with BEL, is obviously one of them. Invisible Network also has an incredible potential, and sets us on the course for something truly revolutionary, especially since we’ve registered some interest in related spin-offs. Read the rest of this entry »
We’re embarking on yet another global adventure, this time with the NY-based Brand Experience Lab (BEL), by creating Audience Entertainment – a joint-venture to deliver interactive videogames for theaters, stadiums, music venues and others, all over the world.
BEL’s work with AudienceGames is pretty well known, especially since they won a Cannes Lion with their work for Volvo which also created the “Human Joysticks” buzzword. We’ve also been busy in the last year and a half developing projects for Vodafone in Portugal, and Dove, Ades, Sony Ericsson and Coca-Cola in Brazil, which made the headlines and captured clients’ attention.
YDreams’ CEO, António Câmara, chats with Camilo Lourenço, host of Portuguese financial news show ‘A Cor do Dinheiro’, about the company’s short and long term goals. Clip also includes footage from a typical workday at YDreams’ headquarters in Lisbon.
It’s not easy to patent in Portugal if the subject matter is not Chemistry or Mechanics.
YDreams’ first effort to get a patent started in 2005. We submitted a text with ‘claims’ that basically described augmented reality. Such claims were undisturbed until an International Search Report quoted the Azuma paper ‘A Survey of Augmented Reality’ as a direct prior art. We realized that our claim had to be corrected.
The Virtual SightSeeing ® device was then described in more detail, and 2007 saw YDreams get their first patent granted. In the wake lay many hours of programming, design, quality control, and sheer will. Paramount to any patent effort is time. Lots of it. That seminal patent still awaits approval in some countries, and YDreams proceeded to file application after application, with some decisions taking a bit longer than we had hoped.
With the disparity in legal systems, the long-standing struggles about software patents, and more recently business method patents, what policy is a small company with a big heart to take in regard to IP?
When researching or trying to convince oneself that something really is new and original, thoughts are sometimes mingled with a vague ancestral image that the logic has been done before and one is just applying it to new ends, just as answers to some questions are found in old books holding Latin mottos like est modus in rebus.
[...]we were often accused during my time at Wired of being overly optimistic. But optimism is not false hope, it’s a strategy for living.
It’s interesting to think of optimism as a strategy for living (and, why not, business). We live in times where some people regard optimism as some kind of delusional behavior or, on a different angle, relate it to an esoteric outlook on life.
It’s important to realize that being optimistic doesn’t mean that you won’t fail. Nevertheless, if your long-run strategy is built on optimism, it means you will keep on trying and, eventually, increase your chances of attaining success.In this article about Top Gun Salespeople, based on Psychological studies, optimism is listed as one of the three critical elements that make a great salesman. And if you conceive “selling” as something larger than getting people to buy products or services, while also encompassing the promotion of ideas, values and yourself, well, a good chunk of optimism (and hard work, of course) can prove adamant to your success.
YDreams has occasionally been described as a company far too optimistic for its context. Well, we’ll take that compliment.