“Senna Emotion” – YDreams’ interactive exhibition about Brazilian race car driver Aryton Senna, in collaboration with Instituto Aryton Senna, that takes visitors on an exciting journey through the Formula One champion’s life and career achievements.

The exhibition opens to the public in São Paulo, Brazil’s Estação República Metro station on May 1st and runs till June 3rd, 2012. It then moves to Rio de Janeiro’s Museu Histórico Nacional (Natural History Museum) from June 16th to July 16th and closes in Curitiba at the Cultural Sistema Fiep from August 1st to the 31st.

Enjoy, and we’d love to hear what you thought of it.

Today, we are celebrating the 12^th World Intellectual Property Day! This year’s theme is “Visionary Innovators” and because visionary innovation is such a huge part of our DNA, special thanks go out to all the YDreams’ collaborators whose inventions have so contributed to shaping the  company into what it is

SIGA (Santander Interactive Guest Assistants) designed and engineered by YDreams for the Visitors’ Center at Ciudad Grupo Santander, outside Madrid, is shortlisted for the Condé Nast Traveller Innovation & Design awards 2012 in the 8th category “Communications Technology”!

Until May 1st you can vote for the SIGA’s and your other favorites online:

http://www.cntraveller.com/magazine/innovation-and-design/

YDreams’, along with Nueveojos, the audiovisual creative studio responsible for the app and content design, created these intuitive & easy to use interfaces that make browsing exhibition content at Museu de les Ciències Naturals de Barcelona (also know as Museu Blau) fun and memorable. Below, the video: