Tuesday, November 22, 2011
Ynvisible (YDreams’ first spinout company) in collaboration with Enfucell and IDTechEx, produced close to 1600 interactive badges to distribute to participants and attendees at the upcoming Printed Electronics USA 2011 tradeshow.
The badges contain three interactive graphic layers, activated by the push of a button. Each layer, designed specifically for the event, conveys IDTechEx’s marketing messages. Technologically, the interactive badges are a hybrid solution, based on a combination of printed electronics ̶ Ynvisible’s electrochromics-based interactive graphics and Enfucell’s SoftBattery® ̶ and traditional electronics, namely the printed circuit boards, buttons and wiring. Designers from Ynvisible and IDTechEx jointly designed the interactive badges, with the final assembly of badges carried out by Ynvisible.
“The combination of established color printing and printed interactive graphics brings new levels of interaction and communication power to everyday items. Consumers who enjoy the interactivity of on-line content and services will now increasingly start to find such features also in printed products”, said Jani-Mikael Kuusisto, Chief Business Development Officer for Ynvisible.
IDTechEx Printed Electronics USA 2011 conference and tradeshow is the biggest event in the world on the topic. This year’s tradeshow will be the largest Printed Electronics exhibition to date, with 105 exhibiting companies already confirmed. The tradeshow is on from November 30th to December 1st, 2011 at the Santa Clara Convention Centre.