Archive for September, 2011

YDreams Brasil keeping to the beat of Rock in Rio 2011


Rock in Rio, one of the largest music festivals in the world, is going strong in its namesake city of Rio de Janeiro, Brazil. The festival kicked off on September 23rd and is underway till October 2nd. Also going strong and determined not to miss the music festival is YDreams Brasil, which is bringing its own brand of interactivity to the festival with two very different stands!

The first immerses visitors in an underwater voyage aboard the Nautilus of Rock – a stand-come submarine, where visitors can, among other things, create and customize their very own virtual rocker-fish, which immediately come into being in the sub’s virtual aquarium. The latter stand developed for the state government of Rio de Janeiro, and of a very different nature, keeps the adrenaline pumping by giving folks a chance to take a virtual flight over the breath-taking sights Rio de Janeiro state has to offer.

Both are without a doubt two excellent ways to make sure there is never a dull moment at Rock in Rio 2011.

The Nautilus of Rock

The Nautilus of Rock

Virtual Hand-gliding over Rio de Janeiro State

Virtual Hand-gliding over Rio de Janeiro State

Portuguese post-office inaugurates high-tech flagship store powered by YDreams


CTT (Correios de Portugal), the Portuguese postal service, commissioned YDreams to develop several interactive solutions to boost customer involvement and autonomy at its new HQ flagship store in Parque das Nações in Lisbon.


The flagship store, inaugurated September 12th, 2011 at its new Lisbon headquarters in Parque das Nações, features YDreams’ interactive solutions, developed and designed to offer appealing interactive platforms that promote and advertise CTT’s products and services, and foster customer involvement and promote autonomy. Guests to the new store are now able to use the latest technologies to purchase products (i.e. stamps, envelops and books) issue money transfers, customize their own postage stamps and browse CTT’s extensive financial products portfolio.


YDreams’ solutions include six large touch screens dispersed throughout the store that double as digital signage informing customers of the various product lines (postal services, telecommunications, etc.) available at the store. A sophisticated back office platform uploads dynamic content onto the tactile touch screens, which display in addition to product information and promo campaigns, recreational yet practical options such as taking one’s picture in loco and using it to create customized postal stamps, or using Augmented Reality technology to visualize envelopes and boxes in their actual size and shape.


Elsewhere in the store customers can interact with a Multi-touch table to explore CTT’s financial products such as international money transfers and certificates of deposit in greater detail. Furthermore, using the potential of multi-touch technology, users can simulate long-term savings investments and view a variety of financial product sheets that they can be forwarded to their email accounts.

Finally to round off the CTT high-tech flagship store experience, YDreams has also created a series of interactive projections featuring randomly generated contents, which are projected onto the store window display, further contributing towards drawing the attention of passersby, promoting the new venue as well as its campaigns and services.

All YDreams’ interactive apps were designed and selected to harmoniously blend into the architectural project for the venue, which was conceived by S3 Arquitectos, a Lisbon based-firm.

YVision development is now supported on Mac OS X


YVision, YDreams’ Natural User Interfaces (NUI) division, has just announced that its Beta version now supports development on Mac OS X.

For more info and to give it a try, go to:

Interact 2011, Lisbon, starts today



Interact 2011, the 13th Conference on Human – Computer Interaction kicks off today, September 5th in Lisbon and will run till September 9th, 2011.

The theme of this year’s INTERACT 2011 conference, Building Bridges, recognizes the interdisciplinary and intercultural spirit of Human-Computer Interaction (HCI) research. The conference welcomes research that bridges disciplines, cultures and societies. Within the broad umbrella of HCI, Interact is looking for high quality contributions that will open new and emerging HCI disciplines, bridge cultural differences, and tackle important social problems. INTERACT 2011 provides a forum for practitioners and researchers to discuss all aspects of HCI, including these challenges.

YDreams is one of the event sponsors and the company CEO, António Câmara will be delivering a Keynote on Natural User Interfaces on Thursday, September 8th.

For more info on Interact 2011:

Sport Club Recife uses YVision SDK to create customized Boxfall app


Sport Club Recife, a football team in North-eastern Brazil, recently posted the video below showing the club using YVision’s free Beta version of its software development kit (SDK) to create a Boxfall application featuring 3D Augmented Reality cubes customized with the team’s logo!

Yvision, a YDreams’ spinout, is dedicated to the research and production of software development kits. To find out more about them, or download their SDK, visit their website at