Rebellion Lab, a digital strategy boutique, had some pretty cool things to say about YDreams’ work on their blog!
The quote below refers more specifically to Sensorium, a sensorial experience developed for L’Oreal Portugal’s Luxury division, and launched in November 2010.
Nobody really knows where the future is heading, buy YDreams seems to have a better sense than most. Plus, they seem to have the combined tech + design acumen that few outside Apple seem to possess. [sic]
Barcelona’s recently inaugurated Museu Blau (formerly known as the Natural Science Museum) uses YDreams hands-on, interactive technologies to bring greater relevance to museum-goers, by actively involving them in a story about the planet and its incredible diversity.
The Forum Building, located in Barcelona’s Diagonal Mar district, has been put to excellent use as home to the city’s new Museu Blau (Blau meaning blue in Catalan) because of the building’s indigo-blue structure, the building was designed by Swiss architects Herzog & de Meuron, who were also responsible for Museu Blau’s museography.
The museum, covering 9.000 m2, is divided into two floors with an incredible exhibition about the planet and its biological and geological diversity. Herzog & de Meuron and Museu Blau commissioned YMed, YDreams affiliate in Spain to conceive and implement interactive tools that would afford visitors an exciting way to explore the exhibition content; YDreams responded by creating 16 enhanced-reality mobile screens and two other interactive solutions for the museum.
Museu Blau is yet another successful foray into the Spanish market for YDreams; in early 2010, the Lisbon-based interactive technologies provider was responsible for conceiving and implementing all the interactive components, including robotics, at the cutting edge Ciudad Grupo Santader Visitors Center on the outskirts of Madrid. Later that year, YDreams technological creativity gave way to an impactful and exploratory experience for visitors to the BTEK Interpretation Center in Zamudio, Bilbao in northern Spain.
The interactive technologies-based theme park, ‘Parque Família Blue’ is back for a second year, but this time in Porto, northern Portugal’s largest city. The theme park, conceived by YDreams for Gas Natural Fenosa, one of Europe’s principal energy companies, was implemented for the first time in April 2010 at the Dolce Vita Tejo Shopping Center on the outskirts of Lisbon.
‘Parque Familia Blue’ is made up of a numerous interactive technologies that engage children through a series of games and activities designed to foster environmental awareness and teach energy efficiency.
Gas Natural Fenosa was extremely pleased with the results from last year’s event and decided to bring the theme park to Porto in 2011. In addition, after Porto ‘Parque Família Blue’ heads for Coruña in Northern Spain until May 1st, and then to Barcelona in October.
‘Parque Família Blue’ is up and running at Dolce Vita Porto’s Urban Plaza and is open to the public daily from March 17th to April 5th from 10h00 to 19h00. The park also welcomes and schedules daily school trips from all over Portugal.
YDreams interactive surfaces spinout, Ynvisible, recently struck a deal with Xennia, a world-leading industrial inkjet printing solutions provider, to optimize inks used for the industrial printing of electrochromic displays.
Based on its vast experience in the industrial inkjet printing of different materials, Xennia will work with the interactive surfaces spin-out to optimize the chemical formulations for Ynvisible’s inks, thereby enabling a more rapid industrialization of its displays, as well as, the guaranteed quality and efficiency of the inks used in large-scale printing processes.
Click HERE to read full news release on Ynvisible’s website.
The program, on Portuguese cable news channel TVi24, includes an interview with Inês Henriques, Ynvisible’s CEO (YDreams first spin-out company) as well as, a visit to the company’s laboratory at the Faculty of Science and Technology at the New University of Lisbon.
Click HERE to watch the video. Coverage of Ynvisible starts at 01:42.