Archive for January, 2011

How YDreams’ Sensorium for L’Oreal Came to Be

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Sensorium is YDreams’ latest project developed in conjunction with L’Oreal Portugal’s Luxury Division for the cosmetics and beauty brand’s POS at ‘Perfumes & Companhia’ shops in the Lisbon area. The interactive app offers the public a sensorial experience that is here to revolutionize the way customers choose the fragrance, which is right for them.

The video below – the making of Sensorium – sums up how the project was conceived, designed and implemented: